Saturday, 3 November 2012

9 New Posts

9 New Posts

Link to Tips Blogger

5 Content Marketing Trends for the New Year

Posted: 02 Nov 2012 02:22 PM PDT

It’s hard to believe that the hectic holiday season is already upon us, and that the New Year is just around the corner. For many businesses this entails a big push up to the end of December followed by a short break before it’s back to planning for the year to come. But for those who make it their business to provide and market online content, whether for their own business, for the company that employs them, or for a number of clients in a freelance capacity, it pays to stay on top of changing trends in order to offer the most targeted services year-round. And when it comes to the art and science of content marketing, there are a few emerging trends that are bound to play a big role in how you operate after the turning of the calendar year. Here are some tips to keep both your content and your marketing efforts current.

  1. Interactive content. Apparently, people are tired of reading. Or maybe they’re just looking for the next best thing. Either way, online marketing seems to be concerned with the addition of interactive content. It’s not enough these days to provide information and entertainment with the expectation that readers will participate by commenting or sharing it with friends. You actually have to get visitors to your site involved in the creation of content, to a degree, and the current trend revolves around providing a sort of gaming experience.
  2. Preferential marketing. Any time visitors to your site “like”, “tweet”, or otherwise share your content you gain valuable tracking information. And you’re not the only one doing it. As a result, there is a glut of analytical data that can help you to market to a specific audience with tactics meant to play into their particular likes and dislikes.
  3. High-caliber content. Although it probably won’t be long before Google presents a new set of algorithms to mess everyone up, the current batch (code name “Penguin”) is the one you should be focused on. As it happens, massive inbound linking is out and quality content is in. Google is tired of sites that work the system in order to nab the top spots for popular searches and they’re looking to return to the ideals that actually ranked the best sites the highest. This means that you not only have to create engaging content, but it has to be good enough to compel readers to “like” it so that you get brownie points with search engines.
  4. Viral video. People get so wrapped up in reaching their audience through SEO and other practices that they tend to forget that the internet is a visual medium. While providing engaging written content and marketing it effectively are certainly important facets of any online campaign, it pays to cover your bases, and viral videos can be a great way to add value to your marketing efforts and attract a broader consumer base.
  5. Global dissemination. If nothing else, the internet has accelerated the growth of the global economy, connecting people on one continent to resources on others. This means if you want to ramp up your competitive marketing efforts you need to think big, even if you have to hire translators to extend the reach of your content and seek out Hong Kong, Moscow, and Dubai SEO specialists to make sure it gets seen. Of course, not every business will have the cash or the desire to do this, but as a content marketer it’s your job to be in the know and make timely recommendations.


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Work From Home? 5 Home Office Design Tips for Increased Productivity

Posted: 02 Nov 2012 02:22 PM PDT

To be your own boss, work from home, and set your own hours is a marvelous thing. There is an incredible freedom that comes with being your own boss, but there’s a ton of responsibility that comes along with it too. You’re accountable for only yourself on the day-to-day, when you work from home, and staying motivated enough to make sure you get all your work done can become a tricky task. Staying productive and keeping your workflow up is important when you’re the only person responsible for generating your income. Thankfully, there are a few ways you can actually tweak the design and appearance of your workspace to help your mind more naturally and easily fall into its productive groove. Working well is a state of mind — especially for creative types — and there are a lot of ways you can encourage the right one at your home office.

1. Natural Light. It’s important, and there are absolutely no two ways around that. Give yourself plenty of natural light throughout the day. Let yourself look outside. There should be a way for you not to have to rely on light bulbs throughout the day, both as a means of saving energy, and as a means of having the benefits that come from working with a more pleasing, natural source of light throughout the day.

2. Keep It Simple. A more simple workspace design is often more effective one. This will always depend on your personal preferences, and those of us who are apt to let things clutter up will continue to do so. But trying to keep your workspace simple actually serves an important function — when there’s less visual stimuli around to distract it, your brain is calmer and has more room to be inspired and come up with awesome ideas. No joke.

3. Airflow. This one dovetails with natural light. Some good airflow is important, no matter what. Make sure you have a way to get some fresh air circulating, and if you’re really investing in your home work situation you might want to have someone come in and actually test the air quality for you. You only have to do it once.

4. Good Chair. The right chair and keyboard and other equipment makes all the difference in the world. If your body is more comfortable and not resistant to the simple act of getting your work done every day, then you’ll have a much easier time keeping that productivity up.

5. Colors. The idea that less distraction for your mind is a great way to increase productivity and cultivate more creativity applies to colors as well. Grey is proven to be a color that breeds creativity because its neutral nature doesn’t stimulate anything in the human mind — it completely leaves you to your creativity. Your home office doesn’t have to be grey, but considering the color that you’d prefer to work with would be a good idea. You don’t have to go all-out with expensive wall fountains to cultivate the atmosphere you like the best.


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Common Legal Issues Faced by Bloggers and How to Prevent Them

Posted: 02 Nov 2012 02:22 PM PDT

Many people are quick to assume that bloggers aren’t “real” writers. This could have something to do with the fact that literally anyone can start a blog, regardless of credentials or talent. You are not required to obtain a degree, like a journalist, and for this reason some bloggers lack a certain amount of journalistic integrity. Others simply don’t realize that there could be legal ramifications pertaining to the content they post online. But every word you write could land you in court if you’re not aware of potential issues that could arise from a failure to observe laws pertaining to publishing written content. So whether you’re new to the blogging game or you’re simply worried that you don’t know about issues that could affect you, here are a few of the most common legal issues that you could face as a blogger contributing to the online medium.

Plagiarism is hands-down the easiest rule to break. Stealing another writer’s work, no matter how miniscule, is probably the most prevalent issue faced by bloggers. It can be tempting to borrow a phrase here, a line there, or even a whole article that you admire. But when you publish it under your own name without crediting the original source you could quickly find yourself facing a legal battle. Although you might assume that no one will notice with all the white noise on the web, it’s actually surprisingly easy to uncover this sort of theft. Luckily, there are tons of programs that let you check your content to ensure that nothing has been duplicated. And when it doubt, credit all sources.

Another issue that has caused problems for some bloggers is libel, as well as the related problem of defamation. Although many libel laws do not specifically call out the online medium (yet), prosecutors and judges have issued rulings that lump in websites, blogs, and social networking forums with other types of print media. Just look at Andrew Breitbart, the blogger that posted a video clip of Shirley Sherrod that led to her being fired. When the truth came out that the clip was misleading, Sherrod filed a defamation suit against Breitbart. Despite his death during the course of proceedings, the trial will continue and likely set a precedent for future cases. The point is that the no-man’s-land of the internet is quickly coming under the purview of the law, and bloggers can’t just go around saying anything they like without cause or proof to back up their word.

Finally, there is the issue of privacy to consider. Just because something is true doesn’t mean you can broadcast it to the public at large. Privacy is becoming an issue of some contention where the internet is concerned, and when it comes to sharing private information about other people, bloggers could find themselves in legal hot water if they’re not careful. Although what constitutes “private” information can be anyone’s guess, you should definitely stay away from anything related to identity (address, phone number, social security, credit card numbers, etc.). And some states have declared that releasing personal information that is not deemed to be a matter of public record can be grounds for a lawsuit.

While most bloggers are unlikely to face liability issues in the course of their work or come under attack from an LA, NY, or Atlanta injury attorney, it doesn’t mean that they’re immune to the law. Any time you publish content in a public forum (which the internet definitely is) you run the risk of infringing on the rights of others if you’re not careful, and this could lead to lawsuits. But a clear understanding of the laws that affect you (paired with a little common sense) can help you to avoid legal issues and carry on providing informative and entertaining content to your readership.


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How Sedentary Bloggers Can Stay Fit and Healthy

Posted: 02 Nov 2012 02:21 PM PDT

Are you someone who always dreamed about being able to write from home for a living and you ended up getting your wish? If so, congrats! It must be extremely rewarding to be able to do what you love from the comfort of your own home. After all, can you really beat blogging in your pajamas or having your payday come in the form of a PayPal notification?

Yeah, that’s definitely the life.

However, with just about everything in this world, there is a potential down side. In this instance, it would probably be more like a challenge because while your mind may be getting the “workout” that it needs, that doesn’t automatically or necessarily mean that your body does…although it should.

If you’re a blogger and you know that you could stand to be a little more proactive about your physical health, we have five easy tips that will help you to remain mentally sharp while becoming physically fit:


Eat a good breakfast. Whether you work in or out of the home, there is simply no excuse to not eat a healthy breakfast. Aside from it being the fuel that your body needs to jump start the day, for people who sit throughout most of it, breakfast also helps to regulate your metabolism so that it’s not slow and sluggish.

Limit your snacking (and what you snack on). It can be really easy to devour a bag of chips or a package of cookies while you’re typing away. However, what this means is that you are also consuming hundreds of calories all at once. It really is a good idea, no matter what, to stick to a regimented eating schedule. But, if you must snack in between meals, consider some fruit, a bag of carrot sticks, some popcorn (with limited salt and butter) or a few bars of dark chocolate.

Take breaks. You might have thought that we were going to say that you should exercise 30-40 minutes three times per week. That’s definitely not a bad idea, but we’re kind of thinking that if you had that kind of routine, you probably wouldn’t be reading this article. Therefore, we recommend a “happy compromise” of taking a few 15-minute breaks throughout the day to walk outside or do a few jumping jacks or even go to On-Demand to try a few rounds of aerobics.

Get tested. One of the biggest mistakes that a lot of people make is not going to the doctor unless they feel like something is wrong. Sometimes, by the time you feel the symptoms of certain ailments, you are in worse shape than you initially might have thought. That’s why it’s a good idea to make sure you schedule a health testing for things like your blood pressure and blood sugar and that you don’t forget to go to your doctor and dentist for annual check-ups.

Rest your eyes. When it comes to the life of a blogger, the body part that tends to get the more strenuous workout are the eyes. Although it can be tempting to sit in front of your computer screen for 12-15 hours per day, try and set actual hours that you’ll write (and web surf) so that your eyes can get a break as well. You need them to write, right? Be sure to be extremely proactive in how you care for them.


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Top 5 Tips for Improved Blog Structure and Organization

Posted: 02 Nov 2012 02:21 PM PDT

Writing a blog is a great way to express yourself, get your opinion out there, discuss something important, or just make some money. It’s also a great way to do all of those things at the same time, and more. Blogging is great for a lot of things, and because of this it’s gotten more and more popular in the last decade or two. Embracing the blogging culture is a wonderful way to devote your time to something that’s constructive and can help you teach yourself valuable skills that will help with any career. If you want to think about blogging as your career, however, there are a lot of ways to go about doing this smartly. We’ll talk about five of the smartest ways to keep yourself structured and organized, so that your blog practically runs itself.

1. Consider Your Goals. What kind of blog are you trying to write, anyway? This is an important question, and the answer should factor heavily into your decision as to how you structure and organize your blog. The way you present your content to the reader should be directly tied into the content of your blog, because form should always follow function. Or is it the other way around? Either way, you want to make sure that the structure of your blog is something that doesn’t defeat or overpower the purpose of your blog.

2. Stay Consistent. Whatever you do, figure out what works and stick with it. It’s not smart to go around changing the way your blog is organized just because you feel like it. Come on, that’s flighty. Plus, it’ll throw your readers for a loop, and they don’t like that. It’s best to stay consistent, so when you land on what works, stick with it and don’t go fixing what isn’t broke.

3. Ditch What Doesn’t Work. All that being said, if it doesn’t work, then you shouldn’t keep it. If you’ve got an existing blog that you’re starting to get serious about, don’t be shy when it comes to leaving things on the cutting room floor. Your blog needs to be lean and mean if it’s going to be successful, so don’t be afraid to be discerning when it comes to how you put together your blog’s sense of structure and organization.

4. Think About the Future. Consider where your blog might eventually wind up going when you’re putting it together. Think about where you might want to take it, should it really blow up the way you hope it might. This way you can be prepared for whatever may come and maybe make it easier for yourself to roll with whatever kind of adjustments you might find yourself having to make in the future.

5. Consider Your Audience. Think about what your readers will want. If you’re an international blog, consider a tag for country of origin. If you’re running a photography blog, consider a structure and layout that emphasizes the visual element. Whatever you do, think about what your reader is going to want, because that’s the most important thing.


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Top 5 Tips for Removing Low Quality Backlinks From Your Website

Posted: 02 Nov 2012 02:21 PM PDT

Your website is important for your business pages, blogs, and any other virtual presence you may have. You might toil away on your website for ages, only to find that your ranking with search engines doesn’t seem to improve. In these cases, you may need to follow these tips for removing low quality back links on your site.

  1. Understand the Problem
    The first necessity in removing low quality back links from your website is understanding what’s really going on. This is an issue in an emerging field that is largely unknown to many people. Search engine optimization, or SEO, involves improving your website’s rank in search engines so that it comes up more quickly in the results. This generates more traffic for your website. However, when illegitimate or spam-related websites are linking to you, your rankings go down.
  2. Use the Right Tools
    As a website owner, you need to use the right tools to keep your pages safe, healthy, and popular. Google Webmaster Tools is one of the most popular platforms for keeping track of your website not only because of its robust capabilities and user-friendly interface, but because it is tied to the most popular search engine on the web. Using Google’s tools to optimize your website is the best way to boost your page rank with Google itself.
  3. Identify the Bad Links
    It’s only possible to remove the low quality back links that are hurting your page rank if you can identify them. Spend some time every week examining your website’s statistics. You will be able to see where your traffic is coming from and soon you should start to notice trends in your traffic. When you spot something that seems unusual, investigate the source to make sure. These back links will lower your page rank and can even get your site blacklisted from Google. Keep track of these low quality back links and make note of them so that you can take care of them all at once.
  4. Learn to Disavow
    Google Webmaster Tools has a feature called “Disavow” which allows you to remove these shady back links so that they don’t hurt your page rank anymore. When you notify Google that these back links are out of your control, they will no longer be used in assessing your site for page rank. This feature needs to be used with caution, however, because a few wrong clicks can lead you to disavow valuable links that actually help your site increase its page rank. Don’t hurt your website by trying to help too much.
  5. Rebuild Defenses
    An ounce of prevention is worth more than a pound of cure in this case. Consider enlisting the help of a link removal service to clean up your site’s traffic and keep it secure. Setting up your website with strong defenses is the best way to avoid getting low quality back links in the first place. Work within your webmaster tools system or get outside help to keep your site healthy and free of unwanted attention.


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5 Ways for Teachers to Incorporate Facebook in the Classroom

Posted: 02 Nov 2012 02:21 PM PDT

Classroom learning isn’t going anywhere, and with every passing year it starts to look more and more like Facebook isn’t going anywhere either. Social media has crept sneakily into the lives of all our children, it would appear, as things like Twitter and Facebook occupy a place of importance in their daily thoughts and routine like few things ever have before. There’s no question about the fact that our kids love Facebook, and simply can’t seem to get enough of it. The real trick, then, is figuring out how this can be used to the advantage of the population at large — can we get our kids to be using and engaging with Facebook in a way that’s truly positive for everyone. Surely, things like Facebook have given us ways to share and communicate that were never available before, and this is anything but a simple time-waster. Wouldn’t it be wonderful, though, to harness the true educational potential of a social network like Facebook? We’ll talk about five ways you can use time spent online to your classroom’s advantage, so that your students can keep learning while they Facebook the day away.

1. Polls & Surveys. Whether you’re the one conducting them, or your students are interacting with them as part of the lesson plan, pools are a huge part of Facebook’s more useful capabilities. You can gather important insights, feedback, and information about your class for one thing, and your students might be a lot more comfortable communicating with you via something like Facebook, which they might perceive as being more in line with their comfort zone. You can also encourage your students to conduct or post polls, so they can interact with the thoughts and opinions of the individuals in their social networks.

2. Find Firsthand Info. Facebook is full of specialized groups and people meeting to talk about specific subjects. If your pupils are learning about a specific subject, you can encourage them to go on Facebook and explore some of the groups dedicated to related discussions. There are plenty of ways to learn about a given topic or subject by listening in on a group discussion and getting some firsthand insight in the process.

3. Distinguish Between Fact and Fiction. Any student can tell you, there’s often a difference between what the public at large says and/or thinks, and what’s actually the truth. Facebook is a great way for a classroom to examine what things are posted that actually have a factual basis, and what doesn’t. This is wonderful way to teach editorial discrepancy, and that you can’t always believe what you read — even if your friends are the ones saying it.

4. Create a Class Group. Beyond the ways your students can actually participate in their lesson plan, Facebook also offers a pretty good option in terms of communication and administration for you, as a teacher. It’s a pretty safe bet that all your students have Facebook accounts, so by creating a class group you’ll be able to easily give yourself a place where you can communicate with all your students, share information, and do these things in a way that will reach them relatively immediately.

5. Follow Current Events. Facebook is a great way to keep up on current events — you don’t have to have your pharm d to log in and follow along with the general discussion, and encouraging your students to pay attention to what’s going on in the world around them is a great way to use Facebook and teach about worldliness at the same time. There are a lot of ways to use a social network like Facebook to your educational advantage.


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Top 5 Tips for Keeping Your Data Secure Online

Posted: 02 Nov 2012 02:21 PM PDT

The internet is a wonderful tool and resource for everyone–the biggest advance in communications technology since the telephone. However, like any technological development it carries risks as well as benefits. When your data hits the internet it becomes a prime target for malicious software and hackers. Cases of identity theft, online slander and other serious issues are constantly cropping up. Keep these 5 tips for online data security in mind to protect yourself and your information.

  1. Use a Firewall
    Every time you browse the internet you are opening yourself up to attacks by malicious software and hackers. You could use your personal computer for the most professional and innocent purposes and still end up exposed if you’re not careful. Using a firewall when you do your internet browsing will help keep your information safe. This is especially important if you are doing important business-related work online or making financial transactions. Your data can be used against you, so be sure to keep it safe from prying eyes.
  2. Perform Regular Scans
    Understand that there is always the possibility of something slipping through the cracks. You should regularly scan your computers for viruses, spyware and malware to make sure that nothing is going to degrade the performance of your computer or expose your personal information to prying eyes. Remember that some scanners are better than others and make sure you’re using the best software available. Run comprehensive scans at least once a week to make sure your data is safe and secure, and fix any problems immediately should they arise.
  3. Stay Up to Date
    No software is perfectly impervious to prying eyes. As soon as new security updates are released, there are people working to find and exploit new weaknesses. Avoid becoming the victim of these security holes by keeping all of your software up to date. Web browsers, operating systems, anti-virus software and spyware scanners should all be updated as frequently as possible. Don’t neglect your defenses by ignoring updates to your most used programs–it could mean the difference between prime security and total vulnerability.
  4. Separate Business from Personal
    This is especially important for businesses and freelance professionals. Company computers and web services such as email should be used only for business purposes to keep data security optimal. Keep separate accounts for correspondence, data storage, and other things for personal use. You don’t want to be using the same email account for important business matters and personal letters to friends and family. By separating business and personal data, you can at least keep one side safe if the other is compromised.
  5. Restrict Access
    Absolutely essential to keep your online data secure is restricting access. Internet defamation is a serious issue, and it often comes about when individuals are careless about the people with whom they share access to data. Make sure that your website and all related files are encrypted and secure–security openings are easy for malicious hackers to exploit. Keep everything password protected and don’t share your passwords. Make sure access is locked down.


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Common Web Design Mistakes and How to Avoid Them

Posted: 02 Nov 2012 02:21 PM PDT

Every business needs a website these days, and the best ones have online presences that have grown past mere extensions, and have become integral aspects of these companies, their branding, and the relationship they have with their customers. It may only be couple of decades old, but the Internet is already nothing like what it used to be. Companies, businesses, and entrepreneurs are able to use the web to connect with, reach out to, and contact their customers (as well as branch out to new ones) in ways that have never been possible, and the successful business owner knows this full well. It’s incredibly important that your business take advantage of everything the web has to offer, and there has simply never been a better time to do it. Anyone can be a publisher, and the means to create and distribute high-quality content have never been more easily accessible. Even creating your own website can be done for free, and with a bit of a budget any company can create something first-rate in terms of technicality. There’s no accounting for good taste, however, and ultimately it’s up to you to make sure you build a website whose visual aesthetics are going to be as effective as possible. No matter how you approach it, the Internet is a visual experience, and the way your site is set up can either make or break its performance. For everything from return traffic to return on investment, the way your site looks is the first thing people will notice about it. We’ll talk about some of the most serious mistakes that can be made on the Internet, and how you can make sure your website avoids them.

For one thing, keep it clean. Resist the urge to put everything you want to put on your home page, and make sure you have a landing site that’s nice and uncluttered. Take a look at just about anything Google does online. Apple, too. Minimalism is the most attractive thing you can be doing online, and it gives your visitors a chance to really take in and think about whatever it is you want to give them. The first things a visitor to your site sees should be chosen very carefully for maximum impact. Anything that goes above the fold (which is the term for what’s visible on a web page before any downward scrolling has occurred) should be of the utmost importance.

Your colors are incredibly important as well. It’s likely that you have some sort of branding to which you’re trying to adhere with your site, so make sure everything lines up. If your colors clash, then you’ll have an ugly site, and there isn’t really much more to say about that. Nobody will come back to an ugly site.

It’s also important that you give visitors ways to connect further. Whether you link to a social media profile like Facebook or Twitter, or you offer an RSS feed, there should be a way to get more from whatever your site offers. Even if you’ve used an online service to create your own website, you have to give visitors a way to stay regularly updated.


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