TREND REPORT: Peoplevertising, Mocking Affluence & Top Trends!

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Greetings! This week at Trend Hunter we featured various pro trends that specifically apply to Gen Y consumers such as Mocking Affluence and Peoplevertising. A large majority of Millennials today cannot afford high-ticket items like designer fashion or couture, which creates an opportunity for brands to capture this group of consumers. Offering them products that allow them to express their anti-bourgeoisie materialism will benefit brands in the long run. Enjoy! Jeremy Gutsche, Chief Trend Hunter (@jeremygutsche) P.S. If you're wanting to track me down, here's my innovation keynote schedule: Apr 15 - Easton Apr 16 - Omaha Apr 20 - Miami Apr 30 - Orlando May 1 - Toronto May 2 - Ojai May 9 - Saskatoon May 17 - Toronto May 23 - Nashville Jun 3 - San Francisco Jun 5 - Orlando Jun 11 - Orlando Jun 20 - Monaco Jun 25 - Bolton Landing Aug 4 - Vancouver Sep 2 - New York Sep 28 - Amelia Island Oct 3 - Warsaw Oct 8 - Houston Oct 9 - Palm Desert Nov 20 - Alliston More details HERE. Sample PRO Trends Read 3 FREE or subscribe for 1,648 more: TrendHunter.com/TrendReports Mocking Affluence Consumers poke fun at luxury and opulence Implications - The information age has opened doors for a bohemian revolution by giving consumers a way to express themselves easily. This creates a shift in modern consumer values; money is no... [More] Peoplevertising Creative ad agencies literally use consumers as vehicles for their message Implications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad... [More] Branded LGBT Companies incorporate their support into branding initiatives Implications - Society has shifted from showing acceptance of alternative lifestyles to celebrating them. This changes the consumer landscape, calling for companies to be more inclusive. Many are... [More] Top 15 This Week To deep dive into any category, go to : TrendHunter.com/Popular 1. Sci-Fi Royal Cartoons The Star Wars Disney Princess Project Turns Them into Jedis and Siths 2. 100 Dynamically Designed Offices From Outdoor Artist Studios to Compact Workspaces 3. 100 Luxurious Super Yachts From Architectural Boat Designs to Futuristic Floating Vessels 4. Revealing Iconic Doll Realities Mexico Artist Eddi Aguirre Shows Barbie Without Makeup 5. Fragmented Plywood Furnishings The Mate Chair and Table Are Versatile and Customizable 6. Personified Animal Depictions These Zoo Portraits by Yago Partal Plays With Perception 7. 50 Origami-Inspired Fashion Styles From Futuristic Geometric Dresses to Complex Origami Couture 8. 100 DIY Gifts for Mom From Homemade Cosmetics to Upcycled Jewelry Ideas 9. Stunning Sci-Fi Fantasy Costumes This Korean Starcraft Cosplay is a Video Game Costume Marvel 10. 100 Breazy Beach Cover-Ups From Grecian Bohemian Lookbooks to Baja Beach Fashion 11. Neo-Oriental Fashion The Vogue Taiwan 'New East' Editorial Stars an Exotic So Young Kang 12. Lightheartedly Fused Furnishings Bed'nTable Merges the Primary Pieces of the Bedroom and Kitchen 13. Kaleidoscopic Pop-Art Captures The WOW Design Scene Exclusive Displays a Spectrum of Electric Hues 14. Stackable Table Concepts The Colors' Cartesia Desk Incorporates a Series of Compact Drawers 15. 72 Western-Inspired Fashion Styles From Westernized Geisha Editorials to Boho Cowgirl Collections Hot in Tech 1. Music-Mixing Mobiles (UPDATE) The GrandWizard Smartphone Lets You Play DJ On the Move 2. 75 Incredible Musical Instruments From Three-In-One Violins to DJ iPad Apps 3. Post-Apocalyptic Photography Chris Luckhardt Captures Eerie Photos of Urban Exploration Hot in Art & Design 1. Avant-Garde Fashion Collages Dash Magazine by Ashkan Honarvar Showcases 'Excess in Minimalism' 2. Flesh-Covered Furniture Sculptures Jessica Harrison Covers Household Objects with Human Flesh 3. 60 Zaha Hadid Designs From Complex Structures to Couture Collaborations Hot in Marketing 1. 26 Meghan Collision Features From Punk Rock Pictorials to Chic Samurai Captures 2. Topless Beer Can Designs Sly Fox's Unconvential Packaging Turns Beer Cans into Cups 3. Celebratory Coffee Timelines Nestle Created a Slideshow for Nescafe's 75th Year Anniversary Hot in Pop Culture 1. Reflective Cling Wrap Editorials The Garden of Earthly Delights Photoshoot is Entirely Reflective 2. Subdued Samurai Photoshoots The US Vogue The Emperor's New Clothes Features Asian Themes 3. Avent-Garde Collage Ediorials The Sander Male Model Scene Exclusive is Fearlessly Edgy Hot in Eco 1. 70 Unconventional Architecture Finds From Artful Installations to Irregularly Angled Structures 2. Eco Urban Tree Houses These High-Tech Tree Houses Bring Green Shelter to Urban Areas 3. Green Mossy Bath Mats This Moss Bath Mat Brings the Great Outdoors to Any Bathroom 1. African-Inspired Fashion Styles This SS13 Fair + True Collection Features Ethical Fashion Looks 2. Moisturizing Shower Smoothies These Delightfully Scented Body Washes by LUSH are Truly Lavish 1. 35 Speeches on Creativity From Creativity-Enabling Spaces to building Creative Confidence 2. 40 Keynotes for Generation Y From Recession-Proof Employment to Non-Linear Life Paradaigms 3. The Opposite of Leadership Marcus Buckingham's Leadership Vs. Management Keynote Shows Contrasts 1. Why Focus is Crucial for Innovation (INTERVIEW) Bill McInnis, Head of Advanced Innovation 2. 4 Social Media Tactics to Avoid 3. Three Lucrative Tips to Use Pinterest for Business Hot in Luxury 1. 18 Specialized Whisky Products From $460,000 Whisky Bottles to Sweetened Syrup Scotches 2. 70 Fierce Ferrari Vehicles From Chic Convertibles to Contemporary Concept Cars 3. 40 Thom Browne Features From First Lady Frocks to Disguised Model Runways Hot in Fashion 1. Neon Beauty Photoshoots Tara by 35mm Fashion Photography is Made Up with Bright Pink Eyeshadow 2. Debonair Playboy Captures The British GQ Style Gucci Mane Editorial Shows the Label's Latest Looks 3. Facial Hair Personality Portraits Joseph D. R. Oleary Photographs the Types of Men with Beards Top Lists 1. 32 Kooky Booze Holders From Traveling Drink Holders to Score-Keeping Booze Sleeves 2. 33 Aberrant Spoon Designs From Artful Slotted Spoons to Slogan-Sporting Silverware 3. 19 Appetizing Smartphone Covers From Food Phone Cases to Meaty iPhone Sleeves TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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