Tuesday, 4 June 2013

TREND REPORT: Corrupted Nostalgia, Artisinal Pet Branding and top trends!

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Greetings!

Nostalgia is a quality in modern products and services that can strike the right cord with almost any consumer. Brands that deliver nostalgia in a range of products and services will likely succeed by tapping into two generations of consumers. The PRO Trend Corrupted Nostalgia, being featured this week, explores the ways childhood interests can be transformed to appeal to more mature audiences. Darker versions of Disney characters or evil cartoon princesses expand the appeal of brands traditionally reserved for younger markets.

Enjoy!

Jeremy Gutsche, Chief Trend Hunter (@jeremygutsche)


P.S. If you're wanting to track me down, here's my innovation keynote schedule:
Jun 5 - Orlando
Jun 11 - Orlando
Jun 17 - Arizona
Jun 20 - Monaco
Jun 25 - Bolton Landing
Aug 4 - Vancouver
Aug 15 - Las Vegas
Sep 2 - New York
Sep 28 - Amelia Island
Sep 29 - Orlando
Oct 3 - Warsaw
Oct 8 - Houston
Oct 9 - Palm Desert
Oct 23 - Las Vegas
Nov 20 - Alliston

More details HERE.


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Artisinal Pet Branding

Pet products are adopting the same charming look as upscale goods
Implications - Nostalgia-inspired branding seems to enchant the image-conscience consumer, and the same approach is being used to attract pet owners. Unique from big brand packaging and with a huge... [More]


Purified Pet

The demand for organic and local food extends to the pets of concerned consumers
Implications - The popularity of organic and otherwise specialized food products is nothing new, but concerned pet owners are now opting for more pure products for their beloved animals. This type... [More]


Corrupted Nostalgia

Subversive versions of childhood heroes keep consumers connected to their past
Implications - Allowing consumers to keep in touch with their childhood interests without being too infantile, grown up and slightly disturbing products inspired by nostalgia are making a splash.... [More]






Top 15 This Week
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4. Temper Tantrum Kid Captures

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5. 100 Fast and Furious Vehicles

From Eco-Friendly Racers to Striking Speed Demons

6. Logo-Liberating Graphics

The 'When Brands Go Wild' Collection Sets Logo Animals Free

7. QuadCopter Remote-Controlled Cars

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8. DIY Dip-Dye Sneakers

This Cute DIY Shoes Tutorial Teaches How to Dye Sneakers at Home

9. 32 DIY Furniture Projects

From Dirt Cheap DIY Chairs to DIY Desk Renovations

10. 40 Examples of Surreal Photography

From Daydreaming Damsel Photography to Surreal Nuptial Captures

11. Animal Hybrid Photography

Arne Olav's Chimeras are Fantastical Mash-Ups of Two Ordinary Pets

12. Abandoned Sports Car Parking Lots

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13. Moody Waif-Like Lookbooks

The GON AW13 Collection is Soft and Billowy

14. 60s-Inspired Hair Editorials

The Merci, Bardot Editorial for Elle Denmark Depicts Supersized Locks

15. Whimsically Surreal Photography

14-Year-Old Photographer Fiddle Oak Creates Dreamy Scenes







Hot in Tech

1. 68 Deceiving USBs

Interesting Flash Drives From Weapon USBs to Finger Flash Drives

2. Surreal Reality-Bending Photographs

These Surreal Photographs Put an Imaginative Twist on Emotions

3. Apple-Picker iPhone Cases

Hand-Illustrated Phone Cases by ONARDs Emphasize Apple’s Logo



Hot in Art & Design

1. Iconic Updated Concept Cars

This Volkswagen Concept Car is a Retro Revival

2. Strikingly Surreal Stilettos

Yoriko Youda Astounds with Her Quirky Shoe Design Drawings

3. Eclectically Contemporary Furniture

The Future Perfect Collection is Modern and Traditional



Hot in Marketing

1. Operatic Fashion Ads

The Dior Fall 2013 Campaign is Utterly Glamorous

2. Feminine Hipster Collections

The Dimepiece Summer 2013 Lookbook is Urban but Flirty

3. Hilarious Flatuating Ads

The Mylanta Antacid Campaign Depicts Avoidable Gassy Situations



Hot in Pop Culture

1. 100 Terry Richardson Photos

From Candid Supermodel Captures to Brazen Celebrity Captures

2. Hysterical Comedian Family Photography

Danny McBride and Maya Rudolph Star in This Awkward Series

3. Real-Life Anime Depictions

Voltron Characters are Depicted in Realistic Depictions by Josh Burns



Hot in Eco

1. Rustic Upcycled Wood Stools

The Recrate Stool Up-Cycle by K3 Urban Design Is Smoothly Rugged

2. 47 Stunning Eco-Friendly Abodes

From Eco-Friendly Storm Shelters to Sustainable Seaside Shacks

3. Energy-Efficient Decorative Lights

These LED Light Pendants by WAC are Long-Lasting Gems



1. Small-Living Catering Businesses

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2. 41 Solar Social Business Innovations

From Custom-Printed Sustainable Tees to Clean Tech Nonprofits

3. Upcycled Trash Furnishings

The Ffrash Garbage Recycling Project Creates Sustainable Production



1. 42 Graduation Speeches

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2. 15 Speeches on Brand Mantra

These Brand Keynote Presentations Examine Effective Brand Identity

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From Jane Fonda to Angelina Jolie, These Keynotes Share Their Stories



1. How Innovation Impacts Alcohol Brands (INTERVIEW)

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2. Avoid Producing Pseudo-Innovation (INTERVIEW)

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3. 3 Common Social Media Mistakes to Avoid





Hot in Luxury

1. Water Packaged Watches

The Festina Profundo Diving Watches are Sold in Bags of Water

2. Luxurious Hill-Covered Houses

The Villa Vals Switzerland Vacation Homes are Inside the Alps

3. Fashion Magazine-Branded Cafes

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Hot in Fashion

1. Fabulous 40s Hair Tutorials

This Pin-Up Hair Tutorial by Jane Aldridge is 40s-Inspired

2. Harajuku-Themed Wedding Portraits

These Unusual Wedding Photos are Inspired by Harajuku Fashion

3. Glamorous Cosmetic Close-Ups

This Vibrant Beauty Photography Series Consists of Extreme Close-Ups



Top Lists

1. 68 Non-Traditional Taxidermy Creations

From Creepy Cartoonish Taxidermy to Felt-Made Fauxidermy

2. 14 Lethargic Smiling Sloths

From Seedy Fruit Sculptures to Lazy Lovable Animal Blogs

3. 11 Examples of Game of Thrones Food

From Impaled Nobleman Confections to Throne Cakes





Trend Hunter

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