Tuesday, 25 June 2013

TREND REPORT: Trainwreck Fascination, Edgy Environmentalism and top trends!

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Greetings!

This week's featured PRO Trend -- Trainwreck Fascination -- demonstrates the power emotional connections between a consumer and brand can have. While brands should always be putting their best face forward, organizations that display authentic and honest behavior will stand out in the minds of consumers. Brands that are able to admit mistakes and face their criticism are more likely to attract consumers on the basis of emotions and personal experiences.

Enjoy!

Jeremy Gutsche, Chief Trend Hunter (@jeremygutsche)


P.S. If you're wanting to track me down, here's my innovation keynote schedule:
Jun 25 - Bolton Landing
Aug 4 - Vancouver
Aug 15 - Las Vegas
Sep 2 - New York
Sep 28 - Amelia Island
Sep 29 - Orlando
Oct 3 - Warsaw
Oct 8 - Houston
Oct 9 - Palm Desert
Oct 23 - Las Vegas
Nov 20 - Alliston

More details HERE.


Sample PRO Trends
Read 3 FREE or subscribe for 1,731 more: TrendHunter.com/TrendReports

Pseudo Domestic

Recipes using ready-made ingredients make for seemingly expert cuisine skills
Implications - In this age, very few have the time to create truly impressive cuisine, resulting in pseudo-domestic recipes that allow for corners to be cut. Modern foodies are steering less toward... [More]


Trainwreck Fascination

Instability attracts consumers and creates an emotional connection
Implications - The most memorable figures throughout history are the most eccentric, which is taken a step further with trainwreck fascination. This refers to the mass obsession with emotionally... [More]


Edgy Environmentalism

Consumers are responding to more subversive calls to action
Implications - Though the dialogue around environmentalism has never been more apparent, those invested in the cause are turning to more unexpected ways of getting the message across, like graffiti.... [More]






Top 15 This Week
To deep dive into any category, go to : TrendHunter.com/Popular

1. 45 Humorously Photoshopped Images

From Self-Embedded Photo Edits to Amusing Editor Memes

2. 93 Inventive Business Cards

From Invincible Networking Cards to Thermo Business Cards

3. Enchanting Goth Fashion

Diabolical by Natalie Shau is Dark and Feminine

4. 100 Revived Retro Styles

From Vixen Pin-Up Covers to Nipped-In Waistlines

5. 60 Sassy Female Photoshoots

From Sassy Punk-Themed Photoshoots to Sassy Schoolgirl Ensembles

6. Sensually Studded Punk Editorials

The Glass 'Punk is Freedom' Editorial is Fiercely Rebellious

7. 58 Fashionable Beard Styles

From Winter Viking Editorials to Facial Hair Personality Portraits

8. Incredible Flying Bike Designs

The Paravelo is a Kickstarter Project Focused on Flying Bikes

9. 39 Ghostly Fashion Shoots

From Ghostly Editorials to Creepy Cemetery Pictorials

10. Personal Pod Studios

This Backyard Pod by Sett Studio Provides People with a Private Escape

11. 57 Unusually Sculpted Creations

From Breathtaking Driftwood Sculptures to Royal Sand Sculptures

12. Paper Paillette Gowns

The White Reef Dress is Inspired by Underwater Environmental Degredation

13. Futuristic Pastel Fashion

The Sea Punk'd Editorial is Done in a Futuristic Hipster Style

14. Male Model Cat Captures

These Handsome Cat Photos Feature-Fashion Forward Cat Lorenzo

15. Stubbly Womens Stockings

These Hairy Stockings are Meant to Ward Off Unwanted Advances







Hot in Tech

1. 30 Nerdy Coffee Mugs

From Gamer Coffee Cups to Geeky Glitch Mugs

2. Printer People Dolls

The ‘3D-Printed Life-Like Photo Figurines’ are Shockingly Realist

3. 53 Park-Friendly Bike Innovations

From GIF Bike Wheel to Cafe-Powered Bikes



Hot in Art & Design

1. 22 Visually Seductive Social Businesses

From Creative Denim Ads to Contemporary E-Commerce

2. 32 Wicked Weapons

From Free Weekly Pistols to DIY Electric Ninja Weapons

3. Iconic Mustache Ads

A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches



Hot in Marketing

1. Giant Bubble Shoeboxes

The Nike Air Max Packaging by Scholz & Friends Puts the Sneaker on Display

2. 83 High-Fashion Swimsuit Editorials

From Grungy Pool Portraits to Vibrantly Edgy Fashion Ads

3. Boho Americana Fashion

The Free People American Beauty Lookbook Stars Free-Spirited Elsa Sylvan



Hot in Pop Culture

1. Kaleidoscopic Dark Side Drawings

See Sith Lords in Prismatic Color in this Star Wars Artwork

2. 100 Gruesomely Blood-Spattered Products

In Anticipation of the Dexter Season 8 Premiere

3. Superhero-Inspired Night Lights

These Marvel Avengers Night Lights Literally Punch Through Walls



Hot in Eco

1. 41 Opulent Outdoor Fire Pits

From Backyard Fire Rings to Table Fireplaces Hybrids

2. Single-Person Eco Homes

This Small Eco House by Renzo Piano is Fit for Just One Person

3. Vinyl Record Eyewear

Vinylize Eyeglasses Repurposes Old Records into Wearable Fashion



1. Academic Philanthropy Resources

Giving 2.0 Project U is a Project by Laura Arrillaga-Andreessen

2. 20 Career-Oriented Social Innovations

From Community Employment to Entrepreneurship Programs

3. 38 Cooking-Conscious Social Businesses

From Fuel-Efficient Cookstoves to Community Catering



1. 30 Motivational Speeches

From Motivation Over Manipulation to Raising Your Standards

2. 10 Tips for Presentations

These Presenting Speeches Will Help Improve Public Speaking Skills

3. 20 Alternate Perspectives of Success

These Presentations on Success Offer Unique Interpretations



1. 3 Food Marketing Tactics That Get a Product Noticed



2. What Instagram Video Could Mean for Your Company



3. Creating a Unique Retail Experience That’s Fresh and Unexpected





Hot in Luxury

1. Mysteriously Floating Furniture

This Bed by Daniele Lago Appears to be Resisting Gravity

2. 78 Spunky Street Style Editorials

From Big Cityscape Fashion to Nomadic Patterned Streetwear

3. 66 High Fashion Athletic Editorials

From Athletic Street Chic Lookbooks to Sporty Tribal Fashion



Hot in Fashion

1. Torso-Revealing Runways

The Spring/Summer 2014 Collection by Astrid Andersen is Revealing

2. Dark Tattoo Filled Photography

This Men's Fashion Photography Series Features Plenty of Leather

3. 73 Haute Gothic Editorials

From Modern Femme Fatale Fashion to Eerie Etherealism Editorials



Top Lists

1. 18 Magnificently Modernized Rickshaws

From Electric Commuter Rickshaws to Urbanized Transport Pods

2. 31 Extravagantly Expensive Speakers

From Gorgeous Gold Speakers to Pitch Perfect Sound Systems

3. 33 Lavish Bicycle Designs

From Italian Supercar Bicycles to Crystallized Bicycles





Trend Hunter

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