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Web Optimization : The Complete Guide Posted: 25 Jan 2014 12:11 AM PST Web optimization is the most crucial aspect of web development and web maintenance, however most frequently this aspect is overlooked by the webmasters. It is important to think about all the money you can save through web optimization and how it can help in enhancing the readership and the incoming traffic of your website. Web optimization must be a part of the growth strategy for every business website. If you have not yet done any optimization for your website or blog, then have a look at these simple and effective tips mentioned below, they will get you thinking for sure… Selecting A Decent Web Host As the web hosting platform supports the functioning of the website, selecting a good web hosting company is the first step. Although the web hosting platform does not have any direct relationship with web optimization, we still decided to bring it to your notice because the website has to be perfect before starting the optimization process. You can host your website on shared hosting, VPS Hosting or dedicated hosting platform depending on the website requirements. The web hosting account creates the foundation for your website / blog and takes care of factors like security, accessibility (control panel, FTP, SSH), server performance and customer support; all these are crucial factors. Before promoting your website, you have to make sure that your website is in good hands. Reduce The Redirects Webmasters often give importance to URL redirects, whether they are Java Scripts or Meta redirects. At times the purpose of setting redirects is to direct the users from an old web page to a new one or they are only used for guiding the users to the appropriate page. With every redirect an additional HTTP request and RTT (round-trip-time) is created. If you have more number of redirects, then you will get to the destination page slower. Therefore, it is crucial to make sure that you are setting redirects only if required. Compress Javascript And CSS 'Minify' is a PHP5 application that combines multiple CSS and Javascript files, compress the contents of these files (get rid of the unnecessary white spaces and comments). Present the results through HTTP encoding and through headers that enable optimum client-side caching. You will also come across some web services that will enable you to compress the Javascripts and CSS files manually. Manage The Web Images Images are crucial for any website / blog. However, if you don't optimize them perfectly, they can end up utilizing a large amount of bandwidth on a daily basis. You can also use some online websites for optimizing the images. Also, you must insert the image after adjusting the width and height appropriately. Don't scale down any image only because you have to use a smaller version. The good news is that, you don't really have to be a Photoshop expert for optimizing the images, there are many web services available through which this can be done.  Managing CSS The modern websites utilize CSS as the base of the style, look and feel of the website. CSS not just provides greater flexibility to the changes but it also reduces the codes required. However, if the CSS is not coded properly, it might backfire. The 'CSS spice' technique reduces the HTTP request every time a page is loaded by merging all the images together in a single image file. The output is controlled with CSS background-position attribute. Optimizing A WordPress Blog If you own a WordPress blog, you must be monitoring the performance at regular time intervals. If your blog is running slow, you must know the reason behind this. Here are some basic changes that you need to do for optimizing the WordPress blog: Cache your WordPress blog Delete and deactivate the unused plugins Get rid of the unnecessary PHP tags Install plugins like 'Yoast SEO' so that your articles rank well in Google. Also, make sure that while adding the images, you are inserting the tags, title and description of the image. Don't simply copy paste the image from the search engine, ensure that you are posting a unique image. There is nothing difficult when it comes to web optimization. You might be taking a lot of efforts to enhance the authoritativeness of your website / blog, if you spend a little more time on web optimization, you will surely get great results in terms of keyword rankings and incoming traffic to your website. Author Bio: Kavita Menon I prefer writing articles on topics related to technology, search engine optimization, social media and prominent web hosting platforms like shared hosting. VPS hosting, reseller hosting and dedicated server hosting. My aim is to create informative articles that provide with value to the people.

Naming Your Brand Posted: 24 Jan 2014 01:13 PM PST Naming your first born is important and something you want to get right and fundamentally be happy with – the same approach should be taken to naming your business. You should never underestimate the importance of your brand name, while a great logo is crucial your name is what get’s mentioned everyday – so you best like it! Your name needs to convey not only what you do but how you want others to see you. Ultimately, your brand name should be timeless and luckily when you break it down, what seems to be a mammoth task can actually be achieved easily. Your brand name could be simple and literally describe what you do, like Just Jeans. It’s a no nonsense approach but it doesn’t differentiate you from the rest of the marketplace. You could use the name of the company founder like Coopers. It works if you have a great sounding name, but not if you don’t. Alternatively you could go all punny like Lord of the Flies – it’s unforgettable but hard to take seriously. Word maps help to come up with brand names using descriptive and emotive words or word combinations to achieve the right name. Acronyms are another way to approach naming your brand, but generally works better for larger or government organisations. Don’t forget to check the availability of the name as well as a web domain. It’s always useful to ask others what they think of the name and remember that every brand has it’s strong and weak points. You should never underestimate the importance of your brand name. The same approach should be taken as when you would name your first born. Your brand name needs to tell people what you do and demonstrate how you want to be perceived. It should be timeless and ultimately something that you’ve considered and are happy with. Bear in mind your name should do at least three of these things: engage customers, identify your product, differentiate you from competitors, position your brand as the solution, spark curiosity and make your brand memorable. There are many approaches you can take when it comes to naming your brand. You could keep it simple and just describe what you do or offer. You could name it after the company’s founder or use a pun to create something memorable. Word maps where you pair descriptive and emotive words or word combinations are also a great technique in discovering a great name that pulls together words and feelings associated with your brand. It’s important to check availability of both the brand name and web domain and gauge the reaction of your name by asking people. And remember, all of these approaches have pros and cons and so you’ll have to weigh up your options carefully.

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