Tuesday, 10 June 2014

Makeshift Luxury + Digitized Decor + New PRO Trends!

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Greetings !

This week's featured PRO Trend, Makeshift Luxury, is a sub-segment of our research in design, art and luxury. As new or lower-level brands struggle to compete with larger, more luxurious retailers, a desire to offer exclusive appeal becomes commonplace. Broadening market appeal without sacrificing costs, retailers are turning to pop-up events that offer temporarily lavish alternatives. Temporary acts of extravagance reflect a shift towards more sensible approaches to status.

My favorite example of Makeshift Luxury is S.Pellegrino's floating pop-up restaurant from the Cannes Film Festival.

Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
Digitalized Decor
3D-printed decor offers interior customization while maintaining a digital edge
Implications - While DIY projects offer consumers practical methods of personalization, handcrafted goods can lack contemporary appeal. Offering customization without sacrificing modernity, 3D-... [More]
Rested Retail
Luxury brands team up with hotels to combine comfort with product engagement
Implications - Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury... [More]

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