Trend Report + Better & Faster Pattern 4/6: DIVERGENCE!

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Greetings ! PATTERN 4/6: DIVERGENCE (2 Minute Video) Today's newsletter features a video that explains the Divergence pattern in my new book, which officially became a New York Times Best Seller last week! In the video, I dive into the story of toy manufacturer Ugly Dolls and how the brand breaks away from mainstream beauty to build a business grounded in ugly. I highlight how diverging away from the traditional can lead businesses to create personalized products geared to untapped customers, marketplaces and opportunities. DIVERGENT innovation includes the innovation of products and services designed to oppose or break free from the mainstream. This opportunity pattern extends beyond rebellion to include personalization, customization, status, and luxury. IDEAS AND QUESTIONS TO ASK YOURSELF: 1. What do people hate about your INDUSTRY? 2. How could you be more CUSTOMIZED, more unique or different from the mainstream? Enjoy! Jeremy Gutsche Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com PRO Trends Bodily Esteem Consumers challenge the mainstream by openly celebrating body diversity Implications - The fashion industry claims to have embraced body diversity, but its definition of “plus-size” remains narrow. Consumers feeling overlooked by the industry are gravitating... [More] Niche Crowdfunding Crowdlending sites help give a voice to niche enterprises and causes Implications - Offering niche communities and small scale business endeavors an outlet for heightening exposure, specialized crowdfunding platforms are becoming a place interests and enterprises can... [More] Crowdsourced Reward Enterprises crowdsource rewards to give back to consumers Evolving to become more than just a place for marketing and developing products, crowdfunding and crowdsourcing platforms are putting a greater emphasis on the consumer by openly giving prizes and... [More] Hot This Week Top 40 Furniture Ideas in March From Illusory Infinity Tables to Flatpacked Storage Systems Top 100 Fashion Trends in March From Disruptive Sportswear Collections to Inclusive Runway Shows Top 45 Shoe Products in March From Extravagant Designer Slippers to Magnified Pearl Sneakers Top 100 Design Products in April From Giant Inflatable Shoeboxes to Educational Packaging Toys Top 100 Lifestyle Trends in March From Aging Romance Portraits to Art Gallery Eateries Top 100 Gadgets Trends in April From Bluetooth Payment Cards to Digital Eye Strain Remedies 7. Top 100 Business Trends in April 8. Top 70 Sports Trends in March 9. Top 50 Fashion for Men Trends in March 10. Top 75 Home Products in April 11. Top 100 Marketing Trends in April 12. Top 100 Food Ideas in April 13. Top 85 Fashion Photography Trends in March 14. Top 100 Tech Trends in April Featured Clusters 50 Contemporary Camper Designs From Rustic Trailer Abodes to Million Dollar Mobile Home Designs 100 Gifts for Star Wars Fans From Galactic Villain Watches to Cinematic Sci-Fi Clothing 45 CES 2015 Home Innovations From Smart Home Cubes to Family Sleep Monitors 58 Legend of Zelda Tributes Celebrate the Re-Release of the Legend of Zelda: Majora's Mask in 3D Courses 15 Keynotes on Being Proactive From Anticipation Over Reaction to Overcoming Insecurities 50 Speeches on the Evolution of Social Media From Social Media and Gender to Social Media Shrines 25 Interpretations of Innovation From the Art of Enchantment to Innovating for Value 15 Presentations on Stereotypes From Reductive Representations to Changing Gender Perceptions Marketing 100 Infographics About Work From Extinct Career Charts to Motivating Mobile Job Applications 33 Inventive Promotional Gifts From Paint Swatch Sweets to Branded Bacon Boxes 15 Smart Packaging Innovations From Scannable Record Sleeves to App-Connected Pill Bottles 50 Artisanal Packaging Innovations From Hand-Sketched Liquor Bottles to Sophisticated Scent Boxes Pop Culture 60 Gifts for the Film Buff From Movie Quote Buttons to Confusing Cult Film Guides 15 Emblematic Brand Experiences From Customizable Logos to Free Branded Wrapping Paper 75 Examples of Fall Fashion for Men From Retro Sophistication Catalogs to Moody American Lookbooks 100 Gifts for the Comic Book Fan From Suave Superhero Neckties to Geeky Wine Bottles Tech 56 Wonderful WiFi Innovations From Bovine WiFi Statues to Doorbell WiFi Devices 29 Interactive Grocery Shopping Experiences From Ingredient Delivery Services to Food Expiry Apps Top 100 Gadget Trends in March From Hologram Tablet Technology to Digital Boxing Gloves 87 Convergent Tablet Technologies From Digital Drafting Tables to Flexible Projected Computers Art & Design 70 Special Edition Refreshments From Limited Edition Oreos to Artist Designed Packaging 30 Easter Art Projects From Handpainted Egg Cartons to Easter Bunny Hairdos 50 Examples of Pixelated Art From Pixelated Landscape Portraits to Futuristic Pixel Prints 50 DIY Bedroom Decor Ideas From Crafty Crate Nightstands to Polka Dot Jewelry Trays Eco 39 Ways to Brew Tea From Single-Serving Infusers to Poetic Hourglass Infusers 15 Affordable Water Solutions From Sea-Purifying Canteens to Solar-Powered Toilets 100 Gift Ideas for Your Girlfriend From Dainty Wrist Adornments to Silky Hearrthob Pillows 86 Gifts for Wine Lovers From Hooded Wine Sleeves to Magnetic Bottle Openers Luxury 15 Examples of Romantic Tourism From Short Stay Accommodations to Romantic Mile High Airlines 98 Fashion Brand Campaigns From Racy Vegas Campaigns to Luxury Same Sex Marketing 55 Luxurious Everyday Goods From Neo-Luxe Origami Bags to Sleek Snakeskin Slip-Ons 100 Innovative Coffee Makers From App-Controlled Coffee Machines to Compact Coffee Machines Fashion 100 Gothic Fashion Editorials From Vampiric Ad Campaigns to Goth Geisha Portraits 15 Jessica Biel Tributes These Media Features Celebrate the Jessica Biel Pregnancy Announcement 45 Grumpy Cat Finds From Cat Meme Movies to Unimpressed Animal Sweaters 14 Examples of Sustainable Beauty Packaging From Bamboo Blush Cases to Spherical Wooden Perfumes Eco-Chic Handbags Creative Upcycled Festival Sites Handmade Snakeskin Shoes Ignigting Continuous Innovation Harnessing Unique Perspectives 23 Comical Comedian Talks 10 Ways to Cultivate Your Online Presence 40 Motivational Speeches TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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