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6 Underrated Reasons why Additional Content can do more harm than Good Posted: 06 Mar 2020 12:23 AM PST Have you ever heard of something called the Content Shock? If yes, then this article would certainly make a lot of sense. While the same was predicted way back in 2014, individuals and marketers never actually believed that additional content can ever do any kind of harm to the website growth prospects. Although people should have paid heed to the warnings, it's 2020 and ominous signs regarding the ill-effects of extra content have already started to show up. How to Approach this Scenario? We have seen marketers publishing highly informative blogs with the highest possible word counts. However, in the modern era where the effects of Content Shock are evident, the former might just be the wrong approach. Instead, we should immediately shun the 'More is always better' mindset and start concentrating precisely on the likes of quality maintenance and sustainability. Here are the 6 reasons why the 'More is always better' approach isn't working anymore, precisely for content: Increased Burnout Epidemic There is a shortage of good content creators and even if there are decent copywriters available, they are fast falling prey to the burnout epidemic. Even a few years back content creation was considered an art which is now just a part of the existing hustle culture that endlessly emphasises on overworking, endless productivity, and sacrifices. This way, the willingness of the marketers to pitch in more and more content is actually burning out good writers with some leaving the arena and some delivering substandard content that harms the website more. Diminishing Returns The less is more approach for content creation is slowly becoming a reality as we are getting to understand the concept of diminishing returns and its relevance to this arena. For example, content creation has a host of aspects other than just volume, including the likes of content conversion, quality, lead nurturing, and obviously targeting. Therefore, there will be a time when the content quantity will be sufficient and adding in more of the same would only use up the existing resources and negatively impact growth. Instead, after a certain point of time it is advisable to market the already created content. Undesirable Content leading to Bad Leads You must have experienced that there are several brands that seems to have created enough content for targeting a certain niche. For example, a website targeting photographers would initially start posting content regarding the same and once it has created every form of content targeting photographers, there will be a choice to branch out i.e. to talk about videography and something that's still relevant but not niche specific. This calls for the influx of additional content which can then increase the traffic and other marketing metrics. So how is this detrimental to brand presence!!! While the traffic increases, the brand ends up losing its value proposition, identity, and even fills up the sales funnel with irrelevant leads. This way the bottom-sales-funnel gets hit, real bad.  Confused Readers Content evolves and the best approach to deal with this inevitability is to upgrade the same instead of adding new stuff. For example, if you are talking about the best smartphones, it is advisable to upgrade the list based on the launches instead of writing a new post when a brand-new device arrives. It might be the case that there are five articles on the same topic which would then confuse the readers and urge them to take bad decisions, unwillingly. Minimal Maintenance If you have an informative piece of evergreen content, it is important to update the same, accordingly. The concept of evergreen content is such that it keeps bringing sales, leads, traffic for years together. However, adding new and irrelevant content takes attention off the evergreen content which needs continual maintenance. This might mean adding new phrases, new sections, repeated Grammarly review for checking relevance, and other factors associated with content addition.  Dealing with this anomaly is easy. The process of content creation needs to take a backseat and you should start upgrading the existing  content with timely inputs, re-optimization techniques, different keywords, diverse CTAs, new links, images, and new line of promotions. Takes a Lot of your Important Time Unless you are spinning articles and putting them up, content creation is still a very demanding process to execute. Therefore, instead of wasting time on new content, it is necessary to focus on the betterment of the existing pieces that are already available to the readers. There is so much for a marketer to focus on, including new SEO developments, new keyword-based searches, and what not. There are times when it is necessary to write content for promoting existing pieces on social media, precisely for getting traction. Inference More isn't always better, especially when content creation is concerned. Therefore, instead of putting in efforts to write new and informative pieces that might or might not get the required visibility, marketers should rely on content repurposing and other relevant ideas. However, if a website is new and doesn't have a lot of content, it is necessary to concentrate on content creation first. The post 6 Underrated Reasons why Additional Content can do more harm than Good appeared first on Tips Blogger.

What is the Role of Creative Hub in Improving the Quality of Facebook Ads? Posted: 05 Mar 2020 11:24 PM PST Advertising on Facebook isn't only about following the basic principles but also about adding a hint of creativity to the mix. Moreover, instead of reading about the best ad creating principles, opting for a more practical approach works best for amplifying the social visibility. This is where the Creative Hub, listed under the Facebook Business Manager can come in handy. This tool is capable of simplifying the process of creating emotionally powerful and visually appealing advertisements that can cater to the concerned clientele. Basic Premise of the Creative Hub Needless to say, creative hub is a potent and functional concept that allows companies and individuals to spice up their ad campaigns. Be it passing the same through a text checker or even setting up the preferred demographic for targeting a specific clientele, Creative Hub makes it easier to create and push ads to the concerned audience base. Not just that, Creative Hub does all these things real quick and sans occasional quibbles.  What is Creative Hub? Every individual needs some inspiration to succeed and this is what Creative Hub aims at offering. Put simply, this is a specific section within the Facebook Ads domain where companies and even professional marketers head over to, in order to draw creative inspiration from larger businesses and their existing or concluded ad campaigns.  Creative Hub isn't just a tool but an incredibly powerful resource that allows marketers to explore the best-in-class advertising options whilst giving them ample scope for creating and sharing relevant ads. It is in the Creative Hub that we get specific sections dedicated for each ad segment in addition to the neat examples aligned with each.  What stands out is that ad agencies across the globe rely on the functionality of the Creative Hub for adding a certain level of finesse to their ad formats, right before sending them across to the live audience.  How Creative Hub plays a Major Role in Transforming Ads? Helps gain Inspiration from Bigger Brands Smaller businesses can visit the Creative Hub precisely for drawing inspirations from the works of already listed brands. There is a legit 'Get Inspired' section within the Hub that amplifies the actual role of the User Interface. Upon clicking the tab, businesses get to explore every ad type and the best examples concerning the same. The repertoire extends right across the most impactful carousels, including Instagram ads, Facebook stories, and more.  The interested marketer just needs to select the category and the pages then change dynamically for accommodate selections. Moreover, if the marketer or professional is interested to look at a certain example in detail, the exact ad shows up followed by the description aligned to the same. Manages Mockups Now that inspirations are in, it is time to create mockups leading to the same. Creative Hub offers this flexibility to brands as there is a dedicated 'Create Mockup' section for the business to make use of. Businesses can therefore take time out and start creating buttons, copies, and graphics— just to cater better to the concerned clientele. Fast Approval of Images There are times when marketers add a fair bit of text onto the images which then go through stringent approval policies. However, going via the Creative Hub makes sure that the created graphic already undergoes a detailed check via the pre-existing text checker. This, in turn, reduces, the approval time and the ad goes life in a heartbeat.  New ad formats Creative Hub enlists the best ads from the most successful, globally renowned agencies. Therefore, marketers get to experience the newest ad formats, precisely by clicking on the 'Get Inspired' section, as mentioned previously. Opens up the Instagram Domain in the best Possible Manner It is a known fact that businesses aren't using Instagram ads to their full potential. Creative Hub opens up this domain for the marketers by offering a host of possibilities, concerning the same. This is the place where businesses can easily get to view the killer creative for Instagram besides being able to create relevant mockups.  Improves the Mobile Marketing Strategy What needs to be understood is that the Creative Hub puts special emphasis on mobile advertising and strategies related to the same. Facebook believes that mobile phones are being prioritized at the moment and a majority of ad formats should be relevant to these platforms in order to get the most amount of visibility. Helps share Ideas across Teams and Room Creative Hub is more like a remote work pod that even allows marketers and designers to share ideas with the entire team or workforce, in the form of a usable link. Anybody with an access to the link can edit or comment on the mockup which speeds up the development process and helps businesses to put up ads, real quick.  Inference Creative Hub is a powerful tool that is precisely designed for marketers and individuals who are looking to establish brand presence online. While this is one productive and underrated interface for creating ad mockups and collaborating using the same, Creative Hub also eliminates the need for additional designing skills and related experiences. Last but not least, using Creative Hub is very easy and perfectly appropriate on the part of startups, creative agencies, new bands, designers, copywriters, and other professionals who are always on the lookout for inspirational ideas. The post What is the Role of Creative Hub in Improving the Quality of Facebook Ads? appeared first on Tips Blogger.

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