Monday, 19 October 2020

👉 Crisis, Chaos & Recharting - our framework for Future Festival (FREE tix still available)

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Trend Hunter
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Greetings,

Today, a nugget of wisdom about chaos BECAUSE I want you to invite your colleagues to come with you to our important event about HOW the world will change in 2021. FREE tickets available HERE.

Our key theme will be about how chaos creates opportunity. I call it Chaos-Induced Recharting

Stage 1. The Path - In normal times, we actually become path dependent and miss out on opportunity because we are stuck in our ways, repeating past decisions. We get comfortable in the groove we are in.

Stage 2. Crisis - Then we experience a CRISIS, which is paralyzing. We sure want innovation to happen, but in reality, it is difficult to learn much about your consumers during this time, because they are stuck in the lower levels of Maslow's Hierarchy of needs; thinking about safety/security/their family, and not your wonderful products. This describes the entire WFH period. The important note is that this is not chaos, yet.

Stage 3. Chaos - After a Crisis, we enter what will be a year of chaos. Chaos reshuffles the deck and changes who is in the lead. But once we are in it, it becomes more predictable than you'd think: Megatrends accelerate, needs follow a series of 6 patterns, and if you are nimble, you can pivot quickly to seize opportunity.

Stage 4 - Recharting - The main issue is that after chaos, you will be recharted on a different path. It might be a better path, or a worse path, but your products, services and status quo will all be looked at differently. The good news, is that you can prepare and you can optimize the path you will be on.

LEARN MORE BEFORE 2021 - Now is the time to invest in your chaos skills, and spend some time preparing for the turbulent year ahead. Join us for a full day exploring how crisis, chaos and re-charting will impact your industry. Sign-up HERE

Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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