2 New Posts

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Track Your Competitors’ Online Deals With Perch Posted: 17 Jan 2013 11:40 AM PST Plenty of applications exist — online, for smartphones, tablets, and more — that allow consumers to look at an area and visualize, in any number of ways, all of the promotions, deals, and coupons that are being offered by the local businesses there. Websites like Yelp led the charge into the idea of crowdsourcing a database of reviews, tips, and opinions about local businesses, and a slew of other companies including Google have invested themselves in making the local consumer experience something that’s more streamlined and social at the same time. At the same time (and perhaps even because of this), online marketing has become more and more a vital part of pretty much any business’ owner’s MO. A company without an online presence is severely limited in its prospects for a lot of reasons, and any business establishment that relies upon foot traffic to a brick-and-mortar location must absolutely be enlisting the help of the Internet to spread awareness. Social media has more or less seamlessly integrated itself into actual social activities at this point. The Internet is about as ubiquitous as it’s going to get, and what’s more is that the vast majority of the population has access to it on a regular basis. The modern smartphone is essentially a small computer that happens to be able to make phone calls — all of this is hugely important to the small business owner. Promotions and discounts have more ways than ever to reach the consumer, and for exactly this reason, many entrepreneurs can wind up feeling overwhelmed. One of MapQuest’s co-founders, however, has seen this problem, and aims to correct it. His startup Closely has just recently released an application called Perch that aims to do for small business owners what a bevy of apps and web services are already doing for consumers. Plenty of entrepreneurs just don’t know where to start in terms of online advertising and promotions, but an application like Perch — which is available for both the iOS and Android operating systems — will allow them to visualize all the promotions and discounts being offered by competing businesses in the area, so they can get an idea as to how they might hope to have a fair shot at joining the race. The application is subscription-based, and hopes to give a competitive edge to a number of small business owners that might have otherwise not been inclined to invest their time or money into promoting themselves online. It’s never been easier to get users to click here and offer them an exciting discount, coupon, or promotion. Knowing how to do this is an important part of your business’ ability to compete, and an application like Perch can really help to give you the edge you need. Many investors have already expressed a pretty serious interest in this exciting new application, and your business might be able to seriously benefit from some of the information it can offer you about your competitors and how they’re using the Internet to their advantage. © 2011 TipsBlogger.com | Home | Contact | Submit Guest Post |

5 Ways to Grow Your Blog Audience in 2013 Posted: 17 Jan 2013 11:40 AM PST Every new year brings new opportunities–a new chance to change everything for the better. As a blogger, this is the perfect time to take steps toward increasing your readership. Publishing your thoughts and opinions online is easier than ever, but getting people to read them is not quite so simple. If you want your readership to expand, you’re going to have to takes steps to actively grow your audience. Write Consistently In order to maintain a large audience, your blog needs to update reliably and maintain a steady tone. Plan on publishing a new post at least once per week, and hold to your blog’s theme as much as possible. One of the biggest mistakes you can make is trying to wear too many hats. Choose one area of focus, and become the best at it. If your passion is news, food, fashion, politics or any other subject, focus your writing on that area and make your blog a good source of information for your readers. Write as a Guest One of the best things you can do as a blogger to gain exposure is to write for someone else’s blog. If you can secure a guest writing spot on another website, you get to show your writing off to a whole new audience. When those readers start seeing posts from you, they’ll trace back to your website, and you’ll have a whole slew of new readers. Some bloggers are reluctant to make guest posts because they feel like they’re working without pay, when in fact, writing a guest post is a great opportunity for you. Look for Fresh Inspiration Lots of bloggers burn out from writing so much because they lose sight of what inspired them to write in the first place. It’s easy to get discouraged and feel like you’re just going through the motions after a certain point. Start looking for fresh inspiration to keep your blog lively and interesting. You’ll never grow your audience if you’re not passionate about what you’re doing. Look into new avenues for inspiration–find something you didn’t know about before. Inspiration is the key to success for writers. Social Media Marketing Social networking websites have great potential applications for bloggers. Whether you’re based in the middle of a bustling metropolis or using rural broadband from the middle of nowhere, you can constantly connect with people from all over the world on social networking platforms like Facebook and Twitter. Make new friends, stay in touch with old friends, grow your audience and promote your blog for free using the miracle of social media marketing. Stay Relevant Your blog is never going to gain a new reader if it doesn’t keep up with the times. In order to grow your audience this year, you’ll need to make sure your blog stays relevant. Keep your thumb on the pulse of the culture or industry about which you’re writing. Only by keeping abreast of all the newest developments can you keep your blog relevant and enticing. The world constantly changes, and you’ll need to change with it in order to grow your audience. © 2011 TipsBlogger.com | Home | Contact | Submit Guest Post |

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