| 5 Internet Directory Submission Tips for Your Blog Posted: 27 Apr 2013 12:28 AM PDT Bloggers everywhere are starting to catch on to the benefits of directory submission. Listing your blog with directories can help you increase traffic, improve your blog’s search engine page rankings and solidify your brand by increasing exposure. However, directory submission isn’t always as easy as it sounds. There is a right way and a wrong way to do everything, so remember these directory submission tips and do it the right way. - Don’t Stop at One Directory
Some bloggers make the mistake of thinking that they can submit their blog to one popular directory and call it a day. Others may go a step further and make a handful of directory submissions. It’s just not enough. There are literally thousands of directories on the web, and if you’re not listing your blog with them you can be sure that your competitors are upstaging you. While it may not be reasonable, or even possible to submit your blog to every directory on the web, getting listed with as many relevant directories as possible will benefit you greatly. - Consider Making an Investment
While plenty of directory submission can be done for free, the old saying still holds true; you get what you pay for. Making the small investment necessary to have your blog listed with paid directories can have significant benefits that you’ll never realize if you don’t open up. Some paid services can even handle your directory submissions for you, allowing you to focus on more important matters. Do as much as you can on your own, but remember that a small monetary investment goes a long way. - Measure Your Increase in Traffic
Even if you’re only investing your time in this internet marketing pursuit, you’ll want to measure the fruits of your labor. Increases in traffic can be difficult to perceive if you’re not actively tracking your statistics. Make use of tools like Google Analytics to keep a close eye on your incoming traffic and see what kind of benefits you’re reaping from your directory submissions. If you’re not getting as much new traffic as you expected, you may need to expand your campaign. - Promote Through Other Avenues
While directory submission is greatly beneficial for blogs of all kinds, it shouldn’t be the end of your internet marketing strategy. There are many other great ways that you can promote your website. Try to secure guest-blogging appearances on other websites to reach other audiences. Promote your blog on social media to keep all of your friends and acquaintances up to date. Always be active about promoting your blog, and never rest on your laurels. - Always Keep Your Blog Active
Even if you submit your blog to ApahcInc and the rest of the web’s most popular directories, you can’t expect to increase your readership if you don’t keep fresh content coming out on a regular basis. Keep your blog active at all times. You’ll build a loyal following of regular readers, and your search engine rankings will increase. If you don’t blog actively, all your directory submission efforts will be in vain.
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| 5 Benefits of Video Blogging for Your Business Posted: 27 Apr 2013 12:28 AM PDT Many businesses underestimate the power of video blogging, or vlogging as it is traditionally called in the industry. A video blog will offer an entirely new dimension in communication and promotion of your company that goes a step above and beyond a conventional image and text blog. Moreover, industry analysts say that video is quickly becoming the go to medium to communicate with customers and garner new business. Video blogging has also proven time and time again to increase exposure and revenue. In addition, video blogging is less expensive than other forms of video advertising, and it is relatively easy. Here are 5 benefits of video blogging for your business. - For one, video blogging offers an excellent opportunity to show customers, or people who might be interested in your business, how a specific product or service works. The can be especially important if your product has multiple parts or if your service is a little too complicated to explain in simple writing. If customers receive your product in the mail, instead of having instructions in the packaging, why not provide a link that can direct them to your vlog. In most cases, video instructions are a lot easier to understand than complicated diagrams.
- Video blogging also offers the ability for a company to directly communicate with consumers. If you are a new business or have a new product or service and want to reach out to potential customers it is recommended to create some sort of video message from the company founder or CEO. Instead of writing a message, it is a lot more personable to broadcast a video message. In this day and age, people would much rather see a face than some unconvincing blog message from a ghostwriter.
- Another huge benefit of video blogging or vlogging is that you can embed links in the video where people can click and purchase products or services. With a lot of the new video hosting platforms that people use for blogs, technology has advanced to the point where you can now designate active links inside the video. If you make a video featuring a new product people can click and buy directly from the video, which can hugely increase revenue.
- Also, video blogging is excellent for a business’ social media strategy. A great way to promote your business is to create a video message or commercial, post it on your vlog, and then provide links for people to share the video on their social media platforms. This can provide a business with an amazing opportunity for viral exposure, because if the video is successful there is no end to how many times people will share it with their friends.
- Lastly, video blogging is a great way to share general news and information about your company. With simplest of video equipment you can designate anyone within the company with a congenial and jovial personality to be the “face” of the company. Whenever there is a new product or a change in the company you can have them create a short video message and post it on the vlog. The key is to make it short and interesting so that people want to keep watching the videos. If you can create a formula to keep people coming back, you just might have a successful video blog on your hands.
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