Tuesday, 11 June 2013

TREND REPORT: Functional Advertising, DIY Nostalgia and Top Trends!

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Greetings!

Exciting New Advisory Service! -- Trend Hunter is launching a disruptive new advisory service, featuring curated monthly reports and full access to our idea platform, elearning platform and report library. If you are working for a large brand, we have a trial challenge that we are pretty sure will save you time and money while helping your team Find Better Ideas, Faster(TM). To learn more, send me an email and I will connect with more info: trendreports@trendunter.com.

In today's chaotic and noisy world, businesses and brands have to go above and beyond traditional marketing and advertising strategies to connect with consumers. One new method, discussed in the this week's featured PRO Trend Functional Advertising, shows how experimental marketing offers consumers a physical experience. By incorporating a physical aspect into a campaign, like giant murals that actually catch bugs or ads that dispense sunscreen, consumers will have a more powerful mental connection with certain brands.

Enjoy!

Jeremy Gutsche, Chief Trend Hunter (@jeremygutsche)


P.S. If you're wanting to track me down, here's my innovation keynote schedule:
Jun 11 - Orlando
Jun 14 - Montana
Jun 17 - Arizona
Jun 18 - San Francisco
Jun 20 - Monaco
Jun 25 - Bolton Landing
Aug 4 - Vancouver
Aug 15 - Las Vegas
Sep 2 - New York
Sep 28 - Amelia Island
Sep 29 - Orlando
Oct 3 - Warsaw
Oct 8 - Houston
Oct 9 - Palm Desert
Oct 23 - Las Vegas
Nov 20 - Alliston

More details HERE.


Sample PRO Trends
Read 3 FREE or subscribe for 1,714 more: TrendHunter.com/TrendReports

Functional Advertising

Brands are adopting useful physical advertisements to benefit consumers
Implications - Immersive marketing is appealing in that it leaves an impression on consumers, but experiential marketing that provides a valuable service to people is even more powerful, creating a... [More]


Flattertising

Ego boosts are being integrated into brand products to offer a happier experience
Implications - Taking it a step further than advertising initiatives like Dove’s Real Beauty campaign, brands are using flattery to offer consumers a more pleasant customer experience. Be it... [More]


DIY Nostalgia

Consumers connect to their past through affordable, accessible products
Implications - Nostalgia products are often associated with a high price, like those seen with coveted collectibles. Companies and bloggers alike are offering a more affordable DIY alternative to... [More]






Top 15 This Week
To deep dive into any category, go to : TrendHunter.com/Popular

1. Hot Heroine Photo Shoots

Ian Reyes Captures Lusty Models Dressed as Female Superheroes

2. Dark Graphic Cartoon Renderings

Dan Luvisi’s Cartoon Depictions Re-Imagines Cartoons in a Gr

3. 70 Shoes to Wear Sockless

From Classic Worn-In Moccasins to Sock-Free Fancy Footwear

4. Functional Outdoor Billboards

The IBM Smart Ideas for Smarter Cities Campaign Leads by Example

5. 76 Unconventional Inflatable Objects

From Inflatable Motorcycle Jackets to Blow-Up Backseat Beds

6. 40 Super Small Cameras

From Mini USB Cameras to Keychain Digital Cameras

7. Mood-Monitoring Smartphone Bracelets

The Smile from EmoPulse is Both a Smartphone and a Bracelet

8. Suspended Bathing Pods

The Bathsphere Features a Completely Customizable Environment

9. Laser-Cut Business Credentials

These Conceptual Cards by Gabe Ferreira are Clean and Precise

10. Cozy Bunk Bed Tents

The Sky Tent 2 Offers Tree Huggers a Neat Tent Alternative

11. 84 Preppy Menswear Styles

From Preppy Hipster Lookbooks to Simplistic School-Boy Runways

12. Genie-Inspired Home Theaters

This Elegant Home Theater Will Grant You More Than Three Wishes

13. Super Figure Mash-Ups

Illustrator Kode Logic Visualizes an All-Inclusive Hero with Iron Mash

14. 38 Candy Covered Fashion Styles

From Candy Coated Footwear to Gummy Bear Gowns

15. 20s-Inspired Cartoon Princesses

Hannah Alexander's Disney Princess Art is Art Nouveau-Styled







Hot in Tech

1. Tech-Surrounded Chairs

The Emperor 1510 LX Workstation is a Techie’s Dream

2. Top 20 Trends of the Day

From Summer Gothic Style to Biblical Light Concepts

3. 30 High-Tech Jewelry Pieces

From Light-Up Engagement Rings to Wearable Memory Sticks



Hot in Art & Design

1. Unconventional Open Office Spaces

The Migo Office Design Allows for Creativity and Communication

2. Flowing Organic Steel Sculptures

The 'Flow' Collection Transforms Steel into Life-Like Sculptures

3. Bubble Gum Pumps

Make a Statement as You Walk with Stuck Chewing Gum Heels



Hot in Marketing

1. Amazonian Boho Fashion

The Free People June 2013 Lookbook has a Cast-Away Vibe

2. 49 Lavish Nightclubs

From Luxury Rainbow-Themed Bars to Underwater Nightclubs

3. 42 Creatively Humorous Print Ads

From Photoshop Fail Floss Ads to Excessive Aging Ads



Hot in Pop Culture

1. Sophisticated Architectural Series

This Glamour Italia June 2013 Editorial is Elegant and Sexy

2. 68 Non-Traditional Taxidermy Creations

From Creepy Cartoonish Taxidermy to Felt-Made Fauxidermy

3. Greyscale Glamazon Editorials

The OOB Magazine 'Black Fire' Photoshoot Stars Stella Vaudran



Hot in Eco

1. Upcycled Wooden Mobile Chairs

These Upcycled Chairs are Made from Vintage Wooden Casks

2. DIY Scrap Electronic Bracelets

This Neat DIY Electronic Bracelet is Great for Gadget Loving Girls

3. Water-Conserving Sinks

The 'Ponding' Basin Works to Collect Used Water and Purify It



1. 64 Civil Society Social Innovations

From Collaborative Workspaces to Volunteer Time Credits

2. 16 Social Impact Reporting Mechanisms

Entrepreneurship Projects Focusing on Accountability

3. 8 Social Entrepreneurial iPhone Examples

From Cocoa Gadgets to Corporate Transparency Apps



1. 15 Speeches for Youth

From Reaching Out to Youth to Pop Culture's Role in Learning

2. 55 Speeches on Success

From the Power of Persistence to Taking Risks for Success

3. Innovation with Internet

Alexis Ohanian Shows the Power of Internet in His Web Influence Keynote



1. 3 Tips to Building a Global Branding Strategy



2. Encouraging Outside Innovations (INTERVIEW)

Kevin Fallon, Director of Innovation at Under Armour

3. Developing a Pet Product Marketing Strategy That Emphasizes Luxury





Hot in Luxury

1. Excessive Luxury Submarines

The 'MIGALOO' Lets You Explore Ocean Depths in Style

2. 72 Customized Experiences

From Airline Shisha Services to Luxury Jail Hotels

3. 100 High-End Supercars

From Sleek Supersonic Sports Cars to Gold-Plated Luxury Cars



Hot in Fashion

1. 51 Forest Fashion Shoots

From Forest Goddess Editorials to Softly Cinematic Shoots

2. Femme Fatale Action Photography

This Colorful Action Photography Series Features Swords and Guns

3. Bright Blurred Fashion Photography

This Blurry and Colorful Fashion Series is Full of Fun



Top Lists

1. 27 Convenient Coffee Mugs

From Drip-Catching Mugs to Spoon-Slotted Coffee Cups

2. 30 Amusing Hamster Products

From Rodent Exercise Cruisers to Hamster Jazz Musicians

3. 66 Examples of Gender-Bending Photography

From Masculine-Designed Hosiery to Man-Friendly Heels





Trend Hunter

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