TREND REPORT: Boomer Glorification, Latina Flamboyance and top trends!

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Greetings! Brands across a wide range of industries can borrow from this week's PRO Trend. Boomer Glorification demonstrates how brands are winning over consumers by shifting their focus on boomers as opposed to youth. Not only does this unconventional approach stir feelings of nostalgia among older generations, it also creates memorable and distinct branding strategies that go against the grain. Digitally Aged Barbies is an example of how brands can appeal to a very specific group of consumers, while making an unusual, yet eye-catching statement to others. Enjoy! Jeremy Gutsche, Chief Trend Hunter (@jeremygutsche) P.S. If you're wanting to track me down, here's my innovation keynote schedule: Aug 4 - Vancouver Aug 15 - Las Vegas Sep 2 - New York Sep 18 - Washington Sep 19 - Orange County, California Sep 28 - Amelia Island Sep 29 - Orlando Oct 3 - Warsaw Oct 8 - Houston Oct 9 - Palm Desert Oct 15 - Austin Oct 23 - Las Vegas Nov 20 - Alliston More details HERE. Sample PRO Trends Read 3 FREE or subscribe for 1,754 more: TrendHunter.com/TrendReports Boomer Glorification Contrasting an emphasis on youth, media focused on boomers is taking over Implications - Reflecting a changing ideological approach to aging, boomers are being put front and center in campaigns, art pieces and more. Celebrating long lives and those who might otherwise go... [More] Latina Flamboyance A cultural passion for colour is reflected on runways and in editorials Implications - Reflecting the cultural heritage of Hispanic countries, bold colors are favored in lieu of more understated fashion styles when it comes to the women’s apparel market. Latin... [More] Spicy Over Sweet Hispanic demand for more savory sweets is changing the way consumers see candy Implications - Adding more interest and flavor to sweet goods, a Hispanic tendency to favor spicy confectionary products with more complex flavors is influencing the food industry. Reflecting the... [More] Top 15 This Week To deep dive into any category, go to : TrendHunter.com/Popular 1. Hyper-Realistic Barbie Portrayals This Barbie Girl the is Iconic Barbie Doll Properly Proportioned 2. 75 Brilliantly Baked Biscuits From Popping Firework Sugar Cookies to Scrumptious Cookie Spoons 3. Cape-Infused Beauty Captures These Fantastic Beauty Photos Features Women Wrapped in Black Capes 4. Rotatable Mood-Matching Credentials These Adaptable Business Cards Rotate to Fit Your Mood 5. 49 Hilarious Niche Tattoo Ideas From Fantasy Cat Meme Tattoos to X-Ray Fetus Tattoos 6. Custom-Fit Pastry Packaging The Triticum Bread Packaging is Ergonomic and Hip in Design 7. Food Mash-Up Photography These Neat Food Photos Combine Snacks in an Unusual Way 8. 50 Aesthetically Driven Gadgets Apple’s New Hire is Sure to Make Waves With Upcoming Chic Ga 9. 3D Printed Casts 3D Printed Items are Changing the Way Bones are Healed 10. LGBT Comic Book Characters Archie Comics' Character Kevin Got His First Kiss 11. 58 Sultry Cigarette Smoking Photos From Goofy Smoker Spreads to Heroin-Chic Photography 12. 30 Practical Outdoor Campers From Rooftop Patio Campers to Mini Mobile Living Campers 13. Famously Fashionable Youngsters The Stylish Alonso Mateo is and Adorable Instagram Sensation 14. Rugged Refinement Editorials The Ricki Hall CLIENT 9 Image Series Shows Distinguished Masulinity 15. 68 Carnival Photo Shoots From Preppy Circus Lookbooks to Depressing Carnival Captures Hot in Tech 1. Miniature Car Captures This Series Features Toy Cars Photographed Off the Beaten Path 2. 37 Hybrid Tech Gadgets From Hybrid Headphone Helmets to Tack and Field MP3 Players 3. Top 20 Trends of the Day From Summer Fashion Photography to Wordless Wine Pacakging Hot in Art & Design 1. Stylish Keyring Alternatives The Postalco Totem Key Holder Keeps Things on the Straight and Narrow 2. Label-Stereotyped Illustrations Gay Stereotypes Can be Identified with These Posters 3. 100 Race-Worthy Bicycles Inspired by the Upcoming 2013 Tour De France Cycling Race Hot in Marketing 1. 65 Sacrilegious Products From Holy Breakfast Cookers to Jesus Biscuit Jewelry 2. Dramatic Dessert Photography This Ice Cream Photography by Diaz Wichmann is Shockingly Luxe 3. 16 Creative Coffee Cup Designs From Cultural Beverage Branding to Animated Coffee Cups Hot in Pop Culture 1. Mischievous Fashion Series This Series is Full of Sultry Poses and Flirty Stylish Dresses 2. Comically Repetitive Yearbook Photos This GIF Complies 40 Years of Yearbook Photos of a Teacher 3. Punk Princess Photography Daria Strokous is Fiercely Rebellious in 'Beauty as the Avant-Garde' Hot in Eco 1. Secluded Sanctuary Hotels The Songjiang Hotel is Built Straight into an Abandoned Quarry 2. Furniture Part Bottle Openers This One-Piece Bottle Opener is a Removed Steel Part of a Stool 3. 90 Fashionable Smartphone Accessories From Lipstick-Sized Chargers to Furry Phone Accessories 1. Social Project Shoes Equal for All Develops Purpose-Driven Initiatives in Paris and Beyond 2. Budding Tech Idea Programs Social Startups is Specifically for Purpose-Minded Social Entrepreneurs 3. 73 Social Business Start-ups From Creative Services to Sustainable Sanitation Programs 1. 30 Monumental Technological Advancements These Technology Presentations Highlight Top Innovations 2. 35 Business Model Speeches From Eco-Based Revenue Streams to Lessons from Soft Drinks 3. Defining Success Personally Robert Steven Kaplan's Personal Success Speech On Realizing Potential 1. Why Clear Objectives Spur Innovation (INTERVIEW) Oskar Korkman, Consumer Evangelist at Nokia 2. Is an Effective Augmented Reality Campaign Right for Your Brand? 3. 3 Keys to Keep in Mind When Marketing to Gen Y Hot in Luxury 1. Futuristically Regal Editorials 'Thornfield in Flame' Blends Old World Charm With Modern Accents 2. 59 Hip-Hop-Inspired Accessories Inspired by the 2013 Hip-Hop BET Award Winners 3. Royal Bond-Inspired Artwork Dodo Newman Uses Interesting Themes to Create Her Masterpiece Hot in Fashion 1. 96 Buttoned-Down Men's Looks In Tribute to Paris Men's Fashion Week for Spring/Summer 2014 2. Godly Fashion Photography This Fashion Series Portrays a Woman as a God or Goddess 3. Angelic Fashion Photography This Stunning Fashion Series Features Beautiful White Lighting Top Lists 1. 30 Unusual Lip Products From Bacon Balm to Spicy Condiment Lip Salves 2. 42 Peculiar Helmet Designs From Melon Head Protectors to Reptilian-Inspired Helmets 3. 45 Examples of Hidden Weapons From Dangerous Pens to Rifle Head Shot Glasses TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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