Tuesday, 16 July 2013

TREND REPORT: Feminizing Auto, Condiment Nostalgia and top trends!

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Greetings!

While many industries traditionally catered to one gender or the other, today's market is witnessing a dramatic change in strategy as stereotypical gender roles are proving to be more and more irrevleant. This week's featured PRO Trend -- Feminizing Auto -- shows how industries are creating products that appeal to both men and women. Brands, outside of auto, can apply this strategy to appeal to a larger audience of consumers.

Enjoy!

Jeremy Gutsche, Chief Trend Hunter (@jeremygutsche)


P.S. If you're wanting to track me down, here's my innovation keynote schedule:
Aug 4 - Vancouver
Aug 15 - Las Vegas
Sep 2 - New York
Sep 18 - Washington
Sep 19 - Orange County, California
Sep 28 - Amelia Island
Sep 29 - Orlando
Sep 30 - Destin, Florida
Oct 3 - Warsaw
Oct 8 - Houston
Oct 9 - Palm Desert
Oct 15 - Austin
Oct 23 - Las Vegas
Nov 20 - Alliston
Oct 1 - Atlantic City

More details HERE.


Sample PRO Trends
Read 3 FREE or subscribe for 1,765 more: TrendHunter.com/TrendReports

Feminizing Auto

The transportation industry is actively extending its target audience
Implications - As previously perceived gender roles begin to deteriorate, industries catering to predominantly one sex over another are forced to change their strategy. This is most obvious in the... [More]


Complicating Cuisine

Adding a challenge aspect to eating, spice is being added to unlikely foods
Implications - Creating a more dynamic and somewhat challenging aspect to foods, spiciness is being integrated into sweet, salty and otherwise predictable food products. Introducing a more complex... [More]


Condiment Nostalgia

Classic condiments are being re-branded to reflect a simpler time
Implications - Staple condiments with a long-established presence, like ketchup and mustard, are being sold with packaging that helps brands stand out in a competitive market. Offering a more niche... [More]






Top 15 This Week
To deep dive into any category, go to : TrendHunter.com/Popular

1. 80 Pieces of Upcycled Furniture

From Upcycled Wooden Mobile Chairs to Industrial Pipe Bookshelves

2. Historic Disney Concept Illustrations

These Drawings Show the Early Concepts of Classic Characters

3. Bathroom-Integrated Kitchens

The Cook&Bath is Space-Saving Furniture That Has Everything You Need

4. Villainous Character-Naming Infographics

This Infographic Names All the Despicable Me Minions

5. 45 Examples of Hidden Weapons

From Dangerous Pens to Rifle Head Shot Glasses

6. Unusable Everyday Item Photography

These Shots Make Everyday Objects Useless by Changing Designs

7. 42 Peculiar Helmet Designs

From Melon Head Protectors to Reptilian-Inspired Helmets

8. Outrageously Animalistic Hair

The Jean Paul Gaultier Couture Fall 2013 Had Jungle-Inspired Hair

9. Surreal Transcendant Photography

Photographer Alicia Savage is Inspired by Her Life and Travels

10. Simple Stylish Upcycled Bicycles

The Phantom is the Creation of Multiple Refurbished Bike Parts

11. 100 Skeletal Fashion Ideas

From Avant-Garde Skeletal Garments to Sculptural Skeleton Catwalks

12. Forest Nymph-Like Fashion

The Zuhair Murad Fall 2013 Couture Collection is Forest-Inspired

13. 24 Unique Underground Dwellings

From Tunnel-Connected Homes to Repurposed Bomb Shelters

14. Chic Monochromatic Fashion

The Marie Claire Latin America July 2013 Editorial Stars Tatiana Sosna

15. Softly Relaxed Editorials

The Fashion Gone Rogue 'Dreaming in Color' Photoshoot Stars Alba Galocha







Hot in Tech

1. Sophisticated Desktop Accoutrements

The Burning Love Felt Desk Pad Adds a Touch of Class

2. Wookiee-Inspired Captures

Mako Miyamoto Photographs Wookiees Living It Up

3. Pop-Up Piano Tablet Cases

The Miselu C.24 Music Keyboard is an Impressive Wireless Mini Piano



Hot in Art & Design

1. Paint Splattered Furniture

This Graffiti Covered Furniture by Artist Dudeman Has a Playful Vibe

2. Weird Wheat Photography

Paul Salveson's Award-Winning Book is Mind-Bendingly Awesome

3. 62 Pieces of Bookworm-Friendly Furniture

From Shelf-Incorporated Seating to Book Nerd Furniture



Hot in Marketing

1. Modern Chivalry Manuals

The Gentlemen Project: Volume 1 by Dirty Gentlemen Clothing Company

2. English Countryside Lookbooks

The Urban Outfitters Late Summer 2013 Catalog is Youthfully Relaxed

3. Sophisticated Sister Fashion Ads

The J.Estina Fall 2013 Campaign Stars Dakota and Elle Fanning



Hot in Pop Culture

1. 33 Quirky Wedding Invitations

From Wearable Wedding Invitations to Stop Motion Invitations

2. Wildly Chic Editorials

The Bullet Magazine Summer 2013 Issue Stars Actress Amber Heard

3. Evolving Superhero Illustrations

Khoa Ho Depicts the Evolution of Each Superhero in This Series



Hot in Eco

1. Robotic Recycling Devices

The ERO Concrete Recycling Robot is an Alternative to Demolitions

2. Breezy Soundproof Windows

This Window by Sang-Hoon Kima and Seong-Hyun Lee Blocks Sounds Not Air

3. Grass-Growing Timber Accessories

Mr. Lentz's Eco-Friendly Jewelry is a Breath of Fresh Air



1. Rights-Focused Social Media Agencies

Farahway Global Uses Public Engagement and Community-Building

2. Charitable Collaborative Campaigns

The FEED USA and Target Team Looks to End Hunger

3. Vertical Urban Gyms

Urbank-Think Tank Attempts to Consider Implications of Space in Caracas



1. 10 Truly Inspired Business Speeches

From Low-Cost Incubators to Plastic Made From Fungus

2. 30 Presentations on Ideas

From Sharing Ideas Liberally to the Origins of Creativity

3. How People Perceive the World

Alva Noe‘s Human Perception Speech Discusses People's Views



1. How Effective Product Marketing Can Be Simple and Efficient



2. Learn to Better Understand Customers in 3 Simple Steps



3. Eco-Chic: Why Consumers Are Drawn to Earth-Conscious Design





Hot in Luxury

1. Punk-Fashion Evolution Exhibits

The PUNK: Chaos to Couture Exhibit is Making Serious Waves

2. 50 Examples of Lavish Bathroom Fixtures

From Futuristic Waterfall Faucets to Bedazzling Sink Taps

3. Expensive Eco Resorts

Segera was Created by the Former CEO of Puma



Hot in Fashion

1. Elegant Sweat-Covered Photography

These Fashion Series Features Beautiful Gowns on a Sweaty Model

2. Sophisticated Tattoo Photography

This Fashion Series Focuses on a Tattoo-Covered Model

3. Angelic Underwater Photography

Swan Song by Zena Holloway is Romantically Magical



Top Lists

1. 23 Extravagent Ice Cream Milkshakes

From Movie Theater Snack Milkshakes to Boozy Childhood Drinks

2. 88 Deviceful Dinner Plates

From Dinner Plate Poetry to Peelable Dinner Plates

3. 26 Stylish Floor Sweepers

From Double-Duty Brooms to Shape-Shifting Sweepers





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