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Why Personal Branding is more than Just a Self- Inspiring Elevator Speech? Posted: 17 Jan 2020 03:37 AM PST The art of branding oneself is pertinent to self and even business growth, especially when the brand is new and requires that additional push. This is where personal branding comes into the play and assumes a much bigger role than a mere self-inspiring elevator speech which companies and individuals pitch out in order to excite, entice, and engage prospective customers. Most importantly, personal branding the most important key that unlocks the most essential perks for small businesses albeit done right.  In the subsequent sections, we shall talk about the role of personal branding in business growth besides throwing some additional light on the existing concept. Before concluding, we shall also touch upon the points about personal brand building and how entrepreneurs can go about the process in an organic manner, precisely for benefiting their entrepreneurial ventures.  Let's Start with Branding Before we move into a detailed discussion regarding personal branding, it is necessary to understand what branding is and how it impacts the fate of a business, especially in the long run. However, the definition of branding is far from discrete as it has already evolved into a much bigger term and can be identified as something that amalgamates products and services as a cohesive entity. Therefore, branding is more of an abstract picture with which consumers associate themselves to the specified product and which companies use to promote themselves, in the entrepreneurial landscape. Lastly, branding or rather brand marketing is one attribute used by firms to attain a certain kind of perception which helps them distance their product or rather service from the existing competition. Personal Branding: The Quintessential Tool While branding is certainly a powerful marketing tool, it tapers down to quite a few niched aspects, including the one that relates to Personal Branding in general. In simpler words, personal branding is more of a tool that helps businesses to create brand identity, precisely in order to infuse a sense of uniqueness into the scheme of things. Therefore, in wouldn't be wrong to state that most individual-powered businesses, the name enough is the personal brand identity.  Why Personal Branding is Important? Firstly, every business needs to start from the scratch and therefore it is necessary to leverage the goodwill of the person behind the venture for gaining an added advantage. Therefore, while other branding avenues are necessary, the personal touch is always necessary for quite a few reasons: Business is Permanently Tied to the Name For new businesses, the name of the founder holds all the aces and his or her presence shouldn't be undermined. Therefore, personal branding is necessary when the brand or rather the business has to connect with elite prospective clients and the image of the name behind the venture is extremely important to take care of. A good, personal brand image makes sure that the business has a strong base and decent credibility. Increases the Line of Credit Having personal identity attached to a business means that people often extend an additional line of credit to the newly associated businesses. This means that if the brand name or rather the founder has some sort of credibility, it becomes easier to fund the subsequent and even the existing ventures.  Answers a Few Pertinent Brand Queries There are times when people look for reasons to associate themselves with a particular brand and this is where personal brand image comes into the play. Emphasis on personal branding means that individuals and prospective clients would know whom to ask questions to besides finding a validated reason to connect to the concerned business.  Sets Aside the Competition Needless to say, every business or brand has contemporaries who often try to inch ahead in one way or the other. Therefore, the role of personal branding is of paramount importance as it allows customers to relate better to the business and the associated ideas. How to Build a Personal Brand Image that Works? While we did mention that personal branding is necessary, the statement would feel incomplete if we do not describe the best strategies for building the much-anticipated personal brand identity. The best ideas for the same include: Defining the Name For someone looking to create unmatched brand presence, it is necessary to ascertain the options and prospects, beforehand. Therefore, for someone looking to start a business, it is necessary to promote the name behind the same, well-in-advance.  This means being honest to the motto or slogan of the business besides working efficiently towards being honest towards the strengths and even the weaknesses of the same. One of the best examples is a fitness brand named Gold's Gym which has a massive cult following courtesy of its long-standing presence in the global arena. While the gym was started way back in 1965 by a former US Marine and bodybuilder Joe Gold, it took quite some time for the brand to establish itself based on the name of its founder. However, in 2019, Gold's is a pretty popular name and this shows the importance of defining the name for a considerable period of time for a business to thrive in the long run.  Sharing the Knowledge One of easiest and most potent strategy for creating personal brand identity is to share the business knowledge or knowhow with the prospective clients. The best approach would therefore be to write unbiased reviews and blogs regarding the products and services for the extended-audience base to take insights from.  Opting for a Detailed Product Representation A brand is incomplete if the actual product or service hasn't been put up for testing or ad-hoc usage. Therefore, it becomes important for new businesses to make precise connections with the public by putting up the offering in display. While this can be as obvious as setting up the Gold's Gym or publishing blogs in case of a yet-to-be-launched product, representations and interacting with the general public is always necessary. Making use of Social Media One of the best approaches is to move online with the personal branding initiatives. Needless to say, social media is quite a powerful tool when it comes to adopting potent marketing techniques and businesses must be aware of putting this interactive platform to use in order to create a personal brand identity. Inference Small and medium-sized businesses often fail to achieve the desired results via conventional and even out-of-the-box marketing strategies. This is where setting up a personal brand identity comes into the equation and allows individuals to strengthen the brand image in a subtle and organic manner. In the hindsight, personal branding is quite an underrated marketing move which often gets ignored in the presence of the more celebrated social marketing tools. However, nothing beats word-of-the-mouth promotions which are the most potent when the personal brand identity of the concerned business is established with honesty, trust, and credibility. Personal Branding is often categorized as a technique for self-promotion but in reality, it is the most organic approach to connect genuinely with the loyal and prospective customers without having to rely on the more celebrated marketing moves.

How Startups can stem the Global Water Crisis? Posted: 17 Jan 2020 02:38 AM PST Regardless of the demographic constraints and living standards of people, everybody has the right to procure affordable and clean drinking water. While the vision is quite clear, only a few countries have actually implemented strategies for making sure that drinking water scarcity is never an alarming issue. However, despite the vigilance, according to WHO almost 2.1 billion individuals didn't have access to clean drinking water and almost 4.5 billion even lacked access to robust sanitation. While these sorry figures state that global administration failed miserably in keeping water resources available to the individuals, it is now up to the start-ups and entrepreneurs to devise ideas for stemming this pertinent water crisis, once and for all. Although many start-ups have already come up with potent solutions for combating this threat, especially on the humanitarian grounds, many new businesses are also realizing the importance of clean water in regard to manufacturing and therefore jumping onto the world water safety bandwagon.  In the subsequent sections, we shall take a closer look at the strategies that have been formulated by the startups for eliminating the global water crisis from the face of the earth: Clean Water AI This happens to be first and most feasible water purifying initiative that initially targeted the 'Water Safety and Food Security' challenge, across the globe. Despite this being in the prototyping stage, the device postulated and put forth the techniques necessary to identifying cleaner water sources.  The concept behind the Clean Water AI is Machine Learning algorithm which works in cohesion with pattern recognition for identifying certain strains of bacteria. In addition to that, there is a digital microscope attached to this device that is capable of testing water in real-time.  Last but not least, this water purity identification system is also capable of identifying two strains of bacteria up till now, including Vibrio Cholera and Escherichia Coli, depending on the edges, shape, color, and density of the same.  What separates this device from others in the market is the low-maintenance cost. Moreover, the readings, unlike the chemically induced ones, are powered by optical reading, which minimize resource allocation and provide genuine results. OCEO Water Here is an Indian startup that has revolutionized the concept of water purification by bringing forth an IOT-powered water purifier into the scheme of things. The best thing about this device and some of the other relevant ones is that the machine instantly sends out notifications to the individuals if and when the water quality starts degrading.  The ability of this device to monitor water quality in real-time is definitely the need of the hour. Most importantly, notifications regarding device maintenance and servicing are also sent out on a periodic or rather preferential basis.  Aqua Panel Needless to say, the water crisis in India is expected to worsen by the year 2030 provided startups and even government authorities do not bring in innovative measures into the scheme of things. Aqua Panel, however, is yet another initiative from an Indian startup that aims at achieving cleaner water precisely by using a thermally induced system.  Firstly, the concept behind this water purification system is to absorb the existing water vapour from the more humid areas and converting the same to water by passing the same through a condenser. This method is less of a detection system and more of a water purifying system which is the need of the hour.  When it comes to ascertaining the technical aspects of this device, the Aqua Panel keeps the dust particles, pollutants, and even pollens at bay. Moreover, the inclusion of UV light ensures that bacterial implications aren't there and the water is completely pure and drinkable in nature. Water Gen Not just the Indian startups but even entrepreneurs from other countries are realizing the importance of water purification and coming up with devices that can stem the lingering global water crisis. Water Gen is one similar initiative from an Israel-based startup that plans on purifying the water by using electricity instead of solar energy.  Not just the existing purification system but this innovation also makes room for a multi filtration cascading system for keeping out other harmful entities.  At present, Water Gen has already made its way into more than 3,400 schools and homes in the South African contingent.  NKD Pod+ Here is a bottle like water purifying system that has the ability to remove almost 99 percent of harmful bacteria and other associated chemicals from the water. The best thing about this UK based innovation is that water quality is first identified and the 'Super Charging' technology is used for infusing the same with antioxidants and an alkaline base.  The best thing about innovations like the NKD Pod+ is that they not only aim at cleaning the water but also make way for improving the quality of consumable fluids. Why Businesses are Increasingly Focusing on Clean Drinking Water? While humanitarian reasons galore when it comes to ascertain the motive of startups in facilitating a culture of cleaner drinking water, the aspect of sustainable development cannot be ignored completely. With several firms dealing in beverages accused of using up excessive ground water, the onus is now of these entrepreneurs to perpetuate a sense of environmental sustainability for gaining the trust of the common people.  Here are some of the most obvious reasons why businesses are attending to clean water scarcity with absolute urgency: Scaling ahead of the Constant Competition Clean drinking water isn't a luxury but a compulsion even from an entrepreneurial standpoint. Needless to say, businesses do require good quality water supply in regard to manufacturing and therefore they are constantly putting in resources for improving the water quality of the surrounding areas. Increasing Turnover Workers who toil endlessly need to be provided with good quality food and water which eventually minimizes absenteeism. Therefore, businesses are slowly but steadily understanding the role of cleaner drinking water at manufacturing plants and workplaces. Therefore, they are setting up their own water purifiers at certain points for making sure employees have access to good quality water. Following Protocols Businesses are constantly checked and the quality of products and services are ascertained periodically. Therefore, in order to keep up with the sanitation, water consumption, and hygiene guidelines it is necessary to give utmost attention to water purification, more than anything else.  What are the Additional Business Responsibilities? Needless to say, the concept of water purification for businesses doesn't end at the fence. Instead, a vigilant firm that attends to the water crisis even when the shop is closed is the one that actually succeeds in making it big in the entrepreneurial arena. Moreover, businesses that have thousands of workers toiling as a part of an extensive workforce supply chain need to realize the aspect of sanitation also needs to be prioritized as it would directly impact the water quality. Inference Every business must dedicate a certain section of the top-level company management for attending to the water purification and sanitation. While there are quite a few startups that have taken the impending global crisis as the stepping stone towards launching their water purification products, the more established firms must show the way towards implementing water stewardship, right across the organization.

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