Branded Second-Hand: Used Products Increase In Popularity

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The Madewell Archive refurbishes denim Hey there! Today's shoppers are becoming more aware of their purchases' environmental impact, and many now feel a sense of guilt when buying brand new products. In an effort to both appeal to eco-minded customers and to boost their own sustainability efforts, a variety of retailers have launched new lines of business featuring second-hand versions of their goods. Sustainable fashion leader Patagonia recently opened Worn Wear, a Colorado store dedicated solely to resale of their products, while Madewell and thredUP joined forces on a curated collection of vintage denim. Outside of the fashion space, Tesla is selling used models of select vehicles directly on their website, allowing them to perform their own safety inspections and facilitate the purchase of electric cars at a lower price point. We explore these initiatives and more in Branded Second-Hand, one of this week's featured insights. Check out the others below! Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jan 24Aventura Feb 03Seattle Feb 07Bellevue Feb 12New Orleans Feb 21Phoenix Mar 03Scottsdale Mar 04Las Vegas Mar 07Honolulu Mar 09Las Vegas Mar 12New York Mar 16Las Vegas Mar 17Los Angeles Mar 19Maui Mar 23Boston Mar 25Cincinnati Mar 27Atlanta Apr 23Kiev Apr 29Las Vegas May 04San Francisco May 06Austin May 08Mexico City May 13Nashville Jun 02Minneapolis Jun 04Orlando Jun 15Salt Lake City Jun 22Barcelona Jun 24London Jul 15Arkansas Sep 15Toronto Consumer Insights Reflective Health Connected mirrors focus on analyzing and aiding the health of users Trend - Smart mirrors that have advanced capabilities are focusing on wellness with the incorporation of health-analyzing or enhancing functions–whether that’s for the health of their skin... [More] Connected Meal-Planning Connected meal-planning tools ease consumers' daily routines Trend - Brands are taking control of the organization involved in daily meal-planning with apps and services that ease the process of meal prep planning. With functions that include customization... [More] Branded Second-Hand Brands play an active role in helping consumers buy second-hand wares Trend - In addition to focusing on new sales of their products, brands in fashion and beyond are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an... [More] Hot Ideas 1. Dissolving Foam Packaging Perdue Farms' Online Orders Come in 100% Recyclable Packaging 2. Angular Urbanite Sling Bags The Radiant Urban Sling from NiiD Offers Ample Storage Space 3. Multi-Use Water Machines CES 2020's Rocean One Filters, Carbonates and Flavors Water 4. Interchangeable Topper Water Bottles The EQUA Sports Water Bottle Handles H2O, Smoothies and More 5. Smart Highlighter Pens 'Hyler' Digitizes Analog Text So That It Can Be Managed Within an App 6. Collaborative Ultra-Elegant Autos Hermès and Bugatti Work on an Exclusive Chiron Designs 7. In-Bra Breast Pumps The Third-Generation Willow Breast Pump is a Quiet, Discreet Wearable 8. Waste-to-Energy Plant Parks The 'CopenHill' will Help Copenhagen in its Bid to Go Carbon-Neutral 9. 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